My name is Alexander Büchler, I’m 35 years old and I’m an entrepreneur from Berlin. I’m probably best known for being the founder of DefShop, which is on of the leading online fashion stores for street wear in europe with 25.000 articles from 350 brands, around 200 employees and close to 1 million customers across Europe.Moreover, I have founded Brands like Def and DNGRS and licensed brands like Rocawear, Ecko and many more.Throughout my life I am passionate about startups and building companies from scratch.So after recently selling the majority of my DefShop shares to Equistone, I went back to what I do best and got involved with my family office in Evidanza an Liquidwerk with our familyoffice Amentory and most time I am concentrating now on my new major project Selfbeat. Outside of business, I’m married, have two kids, and live in Berlin.