Alexander Castro Email & Phone Number

Appirio is a global services company that creates enterprise solutions using cloud technologies. Customers include, YP, Cardinal Health, eBay, Facebook, Home Depot, Sony PlayStation, Moen, and IBM.

Led product management and user experience teams responsible for vision, requirements, and roadmap for EA's data and analytics platform, as well as, applications that leveraged the platform.Defined the vision for suite of growth, engagement, and monetization applications, and drove adoption by top mobile, console, and desktop games, such as, FIFA, and FIFA Mobile. The suite of applications was referred to as Player Relationship Management (PRM) and enabled the creation of of customer segments by attributes (demographic, behavioral, usage), delivery of targeted cross-channel messages (mobile push notifications, email, in-game, etc.), and content optimization (A/B testing, pricing).Launched next generation data and analytics platform based on modern stack (e.g. Hadoop, MapReduce, Hive) that reduced storage costs, increased capacity, and improved throughput. Drove adoption and migration across EA. The platform scaled to 1.8TB of data and 300M users. Optimized pricing of virtual good using Machine Learning to achieve significant increases in revenue and earnings.Launched reporting, analytics, and dashboard applications. Launched application to optimize mobile acquisition marketing spend based on CAC, LTV, and channel (mobile ad networks).

Continued to run Delve Networks as an independent product unit post acquisition and responsible for product unit P&L.Expanded customer base by ~200% and grew revenue by ~300%.

Launched video platform that provided delivery (mobile and web), live streaming, transcoding, real-time analytics, and monetization. The Delve platform also exposed REST APIs to enable developers to build custom applications and customer video players.Syndicated NFL video content to partner website (e.g. Yahoo) for both on-demand and live streaming video (e.g. NFL draft, NFL combine) that scaled to 200M streams.Acquired marque customers, such as, Sony, Time Warner, ESPN, NFL, Lego, Pokemon, and QVC.Led Delve Networks through company lifecycle: founding, financing, team building, product launch, revenue growth, and acquisition. Grew company to 40 employees across product, engineering, and business functions. In addition to serving as CEO, served as the company's de facto Chief Product Officer (CPO).O'Reilly named Delve one of the 50 Most Usable Rich Internet Applications along with Google Maps, Evernote, Tumblr, Pandora, and Mint.

Owned vision, roadmap, requirements, and launch for the first version of Mechanical Turk.

MSN MUSIC & VIDEOLed MSN Music & Entertainment program management team. Turned around team with low morale; raised organizational health score by 40%. Responsible for launching the following:* Internet Radio: Personalized Internet radio service that used analysis of music content to create personalized stations tailed to a user’s preferences. Integrated into Windows Media Player.* Music Videos: Created a site in collaboration with labels where users could watch music videos online.* Live Streaming: Successfully live streamed global performances by various artists (e.g. Sting)* Released new social, personalization, e-commerce, and monetization features.MICROSOFT CRMCo-founded Microsoft CRM team, owned requirements, roadmap, and launch of initial versions. This was Microsoft's first business application and cloud application. Microsoft CRM currently generates $1.3B in revenue.WINDOWS DESKTOP & INTERNET EXPLORER (IE)* Photo Import Wizard: New version that automatically imported photos from digital cameras.* My Music & Video Folders: Custom Windows Explorer experience based on media type.* Device Support: Content Synchronization, Backup Wizard, and Bluetooth pairing functionality. * Delivered security updates for Internet Explorer under tight deadlines while leading cross-company team.* Led cross-company initiative to define future photos vision across Windows, MSN, and Mobile teams. * Delivered security updates for Internet Explorer browser (IE) under tight deadlines while leading cross-company team.MSN HOMEPAGELaunched new personalization features for MSN homepage (stocks, weather, sports scores, news, email).

Master'S Degree, Computer Science

Software Engineer Intern @ Microsoft.

Bachelor'S Degree, Computer

Software Engineer Intern @ AT&T Bell Labs (3 summers)

Master Of Business Administration - Mba