Growth Specialist
Current- Developed comprehensive email campaigns from initial concept through to execution using Apollo, Clay, Smartlead / Instantly, driving over $300,000 in sales pipeline for the company - Built over 30 Clay tables using waterfall enrichments, conditional formulas and other Clay techniques to personalize outreach at scale and automate the campaign-creation process. - Devised strategic campaign plans that drove over 50 qualified meetings, including data sourcing and campaign copywriting. - Launched more than 30 targeted campaigns across various industries, including software, data, and services, significantly expanding market reach and customer base. - Using a variety of data providers and waterfall enrichments, increased Data Coverage by 20% for ICP lists for the managed clients.