Decided to read some letters written by a man in jail named Gary Halbert, and it changed my life forever. 2021: I read every direct response classic I could get my hands on. Then, rewrote over 300 pages of proven long-form advertisements. This led me to meet my first mentor, Vlad Penev.Early 2022: I worked for a software company for 6 months free of charge to help them generate leads. Q4 2022: Founded "Gym Acquisition" - a marketing company for gyms. The average gym I worked with achieved 5488.24% ROI2023: Got involved in building cold email campaigns for a business. These campaigns resulted in 51.7% response rates. Cold emails became my first love in business. 2024: Became a certified Clay consultant, and I'm all in on building outbound systems.If you are unfamiliar, the jail letters I mentioned are "The Boron Letters" by Gary C. Halbert. It is a classic in direct-response advertising.