Alexander Jaime Email & Phone Number

Costa Mesa, Ca, Us

Oversee and optimize marketing processes and MarTech to support data-led marketing strategies.- Created scalable systems and processes in collaboration with marketing, sales, and operational teams.- Led the acquisition and implementation a new headless CMS (Sanity) and Digital Asset Management library (OrangeLogic).- Applied project management tools and agile techniques to ensure timely delivery of online marketing platform projects.

Ingram Micro Cloud (IMC) is a master cloud service provider (mCSP), offering channel partners and professionals access to a global marketplace, expertise, solutions, and enablement programs that empower organizations to configure, provision, and manage cloud technologies with confidence and ease.- Developed marketing strategies focused on the acquisition, growth, and retention of Ingram partners. (MSPs, VARs, SMBs)- Develop multichannel SaaS marketing strategies to drive key global growth initiatives by building engaging customer-centric content.- Graduated from 'Leading Now,' an intensive internal training program for future team leaders at Ingram Micro.- Map customer journey and applicable marketing touchpoints to optimize digital channels, create dynamic content, and increase engagement.- Develop and execute integrated marketing plans for IMC's strategic vendors (Cisco, Trellix, IBM) to increase partner purchasing.

Coppell, Texas, Us

Launched and managed the global marketing and communication strategy for a leader in audiovideo (AV) products.- Lead, developed, and drove the implementation of integrated marketing plans for key initiatives and product launches - Implemented a world-class digital marketing infrastructure to support paid search, display, and social campaigns- Created Go-to-Market strategy for all assigned launches and product lines, aligning timing, marketing mix, and campaign budget for each

Irvine, California, Us

Manage the overall brand strategy, creative content creation, and media planning pertaining to Tailored Living® and Concrete Craft® consumer brands.- Drive the development and execution of brand strategy and brand foundational work (positioning, brand pyramid, tone, and personality) based on a close partnership with product, analytics, and franchise owners- Provide direction, leadership and account management with external partners such as vendors, agencies, and internal creative staff to develop best-in-class creative assets- Development and enhancements of collateral and advertising tools, both digital and traditional, for national efforts and local franchisee use- Directs the design, development, and execution of print, online, electronic media, and direct mail to ensure consistency with the corporate objectives and brand strategy- Implemented and managed HFCs first Digital Asset Management (DAM) system for the housing of marketing assets/content for its three brands with the help of IntelligenceBank

Lake Forest, California, Us

This position oversaw all internal operations, KPI’s, analytics, and was ultimately responsible for growing the sales and profitability of a specific category or product. - Lead cross-functional project management efforts, collaborating with consumer insights, product development, and operations to launch new products effectively- Managed the go-to-market strategy and processes ensuring that all brand key stories come to life in a unique and enticing way in retail locations- Support communications partners in the development of social media campaigns, external print/advertising campaigns, and online digital campaigns- Applied a thorough understanding of the consumer electronic market in the creation of new/continuing business proposals (RFP), timelines, strategies, and budgets- Clients have included; Toshiba, Beats by Dre, Apple, Canon, GoPro, Vizio, DJI, Southern California Edison, and Southern California Gas

Dubai, Ae

Responsibilities included;- HRIS Management & Maintenance- HR Analytics- Talent Acquisition Operations Management- Talent Acquisition (Entry to C-Level)- Project Management- Cross-functional Department LeadCompanies Worked For; Advantage Sales and Marketing, BDS Marketing LLC