Manage team of 8 Measurement Leads accountable for building and delivering Google data and media measurement strategy across TechB2B clients. $10B marketing budget across customers.Lead digital demand strategy across media channels. Deliver media strategy for customers focused on target audience segments, creative value prop, asset delivery, & campaign effectiveness.Proactively developed a video measurement center of excellence. Focused on the contribution of video assets to drive sales qualified leads. Leveraged a trifecta of incrementality, MMM, & attribution to evaluate results and provide media recommendations across digital channels.Orchestrated data integration strategy to support Cloud customer launching $10M user acquisition campaigns nationally. Unified client data tying marketing to sales qualified leads.Consistently receive high-performance manager scores of 98% “Overall Favorable” and 100% “Favorable” in 11 of the 13 categories, including: “I would recommend Alex as a manager to others.”

Led a high-performing team of 5 AEs and 3 CSMs, responsible for driving net new licenses across the Google Marketing Platform suite of advertising and measurement products.Established a strategic vision across Apps, Home Services and Scaled Retail verticals with a client portfolio of 201 accounts representing multi-billion dollar opportunity.Developed a standardized CRM sales reporting process. Resolved a major pain point in pipeline reporting. Migration allowed the org to move from manual reports to automated dashboards.Spearheaded thought leadership initiatives. Scaled successes with external case studies including: Marketing Automation with Structured Data Files & Salesforce User Clustering for media activation.Google Gold Award Winner: Awarded to top 1.8% of sales org for identifying and capturing strategic revenue growth with top partners.

#1 salesperson in the sector with most deals closed for 3 years in a row; onboarded 72 net new GMP licenses across the Google Marketing Platform product suite.Led cross-functional engagements to secure technology partnerships with top social media and advertising companies, driving $100M+ in new media through Google search and display ad tools.Collaborated with Google Product & Engineering to productize first-of-its-kind features within Google Analytics 360, scaling the solution and defending $1M in annual GA360 revenue.Led privacy tech readiness plans with client C-suite, driving transformational strategies for the future of digital marketing. Incorporated into $125M global upfront deals with +50% YoY growth.

Managed $75M+ programmatic business for major Agency HoldCo, driving strategy through QBRs, C-level stakeholder meetings, and competitive selling against 3P DSPs.Drove customer success for Food & Beverage clients through CTV and Programmatic direct deals with Google audiences. Scaled customer investment from $200K to $10M per year in DV360 investment.

Drove Google media strategy for 5 highest spending Health Insurance customers during launch of the Affordable Care Act. Managed CMO relationships, Exec Summits and business planning.Awarded Google Search Excellence Award for driving 55% YoY Search growth for insurance clients.

Developed and executed a comprehensive go-to-market plan to support 300+ SMB customers across the book of business, resulting in a 15% increase in customer retention and satisfaction rates across Google Ads.