Alexander Diaz Email & Phone Number

Chicago, Illinois, United States

Hired to oversee day-to-day business operations of the Jo Malone London Counter for the Estée Lauder Companies. Directly managing a team of 3 to hit counter goal of $1M/year and increase sales, YoY, from clientele business book.Leadership Responsibilities: • Target Achievement: Create a strategic plan to achieve sales goal target, MoM, for direct reports, and counter. Currently at a 12.1% increase from last year; fiscal month is July-June and currently at ~$350,000 YTD.• Data Analysis: Pull raw sales data, each day, to uncover trends and area of opportunity for counter and direct reports. Create & send monthly executive summary to account executive at Nordstrom & Estée Lauder Companies.• Client Relationship Building: Creating & maintaining a strong book to maintain relationships with top buyers to ensure long term success & growth. Currently at a +14% increase on book utilization.• Workforce Management: Deliver coaching & accountability discussions to help develop direct reports. Assist with scheduling, individual duties, ordering collateral, & training compliance.• Product Knowledge: Knowing full product specs for roll-out and training of direct reports. Understanding the importance of making sure direct reports are fully confident in their product knowledge to help drive sales.Key Accomplishments: • Cost Reduction: Took over ordering collateral (non-selling items) and organization of back-of-house, saved ~$5-10k from improper over-ordering on certain items that had a massive surplus in the backroom.• Consistency: Achieved #1 in Beauty department, MoM, since I have joined the team. My counter is personally responsible for 7.8% of Nordstroms profit in the Beauty Department where the next closest is at 3.1%.• Team Achievements: I assisted with the promotion of one of my direct reports to a higher role in a field she has been trying to get into for two years. MoM, my 3 direct reports are in top 10 out of 80+ sellers.

Chicago, Illinois, United States

Promoted to oversee day-to-day brand operations at the 10,000ft2 flagship store, directly managing a team of 5. Accountable for building a customer-centric culture, training and empowering 40 Brand Ambassadors, and planning keystone activations. Leadership Responsibilities: • Team Leadership: Built a cohesive team culture via remote work-related events and team-building activities, creating a sense of team and belonging which resulted in a 100% retention rate with departures only due to promotions.• Team Construction: Managed the hiring and training process for 19 new employees across brand locations, achieving zero turnover and promoting 7 within their first year, underscoring effective recruitment and talent development.• Remote Operations Management: Led a combined team of 20 remote and local marketing professionals across the 3 national flagship stores (Chicago, Dallas, San Francisco), overseeing day-to-day operations, marketing strategy, brand awareness, data analytics, forecasting, and advanced troubleshooting to optimize brand team performance. • Succession Planning: Designed promotion pathways and individual development plans for each team member, linking goals directly to ongoing projects which facilitated targeted coaching and clearer career development paths. This hands-on mentoring and structured development yielded 4 direct reports earning promotions within AT&T. • Culture Elevation: Maintained team morale and clarity in role responsibilities following a reduction in team size post-COVID, ensuring open communication and effective reallocation of duties.• Staff Recognition: Instituted quarterly recognition programs to highlight both hard and soft skills, celebrating certifications and exemplary leadership qualities, fostering a culture of appreciation and continuous improvement.

Chicago, Illinois, United States

Initially hired into a front-line project support role and earned multiple promotions to take ownership of in-store operations as well as spearheading a wide range of products including brand collaboration events and internal process improvements. Leadership Responsibilities: • Leadership and Development: Mentored and trained other managers, significantly raising operational standards market-wide; also developed training materials and best practice guides to elevate overall team performance.• Team Rightsizing: Developed a business case for increasing the operations team headcount by 2 FTE, advocating and receiving an investment which generated cost savings (reducing overtime costs) while increasing team performance. • Customer Experience: Led day-to-day operations to achieve the highest customer experience scores in the market, with brand ambassador performance and Net Promoter Scores (NPS) consistently in the top 90%.• Process Automation: Developed an in-depth excel sheet that tracked KPI performance from all sellers; created formulas that automatically pull raw data from source to give a high-level insight of day-to-day performance.Key Accomplishments:• Operational Enhancement: Implemented a new structure for back-end operations, boosting operational efficiency with flagship locations achieving a 20-25% increase in Key Operating Indicators (KOI) over the company average.• Project Leadership: Directed over 10 high-impact brand projects/year, managing vendors, agencies, and internal teams to craft state-of-the-art brand experiences that significantly elevated AT&T's service storytelling.• Cross-Functional Collaboration: Partnered with major external stakeholders like Meta and Google, and internal teams to optimize product experiences and training, consistently meeting deadlines with outstanding results.