Alexander Dorofeev Email & Phone Number

Moscow, Ru

Москва, Россия

Москва, Россия

Management in the following business functions: sales, operations, trade marketing - Sales strategy development and full sales operations control; - Sales revenue and profit plan achievement and reaching targeted marketing KPIs; - Commercial negotiations with partners for the interests of Gorenje group; development and coordination of commercial terms and conditions; - Financial supervision and performance analysis (ROI estimation) in the sales and trade marketing area; - Supply chain management (SCM): collaborative planning forecasting and replenishment (CPFR); - Product marketing management: forming and development trade partner’s product matrix; - Trade marketing management: development and implementation joint marketing plans with trade partners, motivation, learning programs and in-store marketing projects; - Sales team management (Moscow office sales managers and regional KAMs); - Close collaboration with other departments (corporate marketing, supply chain, logistics); - Key account management: large regional retail chains(I.e RBT, Corporation Centre, Technopark, Poisk etc);

Russia

Restarted Hoover (floor care) business in Russia.Launched Candy MWO lineup in Russia Managing 5-men business unit - Multi-channel sales of various product families under Candy and Hoover brand.- New sales channel development- Sales planning - Production/stock planning - Debt controlStarted as business development manager. According to the adopted business strategy, started opening business with key internet players and regional retail chains achieving 4-7% in-house share.Having a vast distribution and constant RRP level on the market started to be visible and interesting to federal retailers in low-end segment and niche segments such as sticks or robot. Achieved 8% in-house share in M.video during promo campaigns.2016-2017 – Further distribution expansion due to inclusion of federal wholesalers business. Team grows up to 5 associates.Enlarged account portfolio from 5 in 2013 to 56 in 2017

Russia And Scis

Successfully optimized VAX business in Russia. Brought it to solid net profit1. Federal retail - setting in new relations with M.video, Eldorado, Technosila- starting up in regional retail chains: Technopark, Corp Center, RBT, Poisk2. Internet sales- set whole distribution under VAX Russia control. Leveled prices to ERP. Set up new chain of trusted e-sellers.Cost cutting: new supplier structure, outsourcing some non-important processes, optimizing dealer bonus scheme.

SalesDebt controlPartners retail chain control and development according to SONY standards.Reformed evaluation standards for partners retail chain stores20% dept sales share increase in 2011

Organisation and control of all store's business processes: people management, stock control, merchandising, internal marketing, planning. Store start-up. Hiring and coaching the store team. Region's pilot store for new business processes implementation.50 people under control, 1800 square meters store size

Hiring and coaching the department. Team management(twice a year). Monthly turnover and other KPI planning. Responsible for whole store merchandising. Store managing as deputy when store manager was absent. 30 people under control.Best digital department in Moscow in June-August 2008.