Subject expert and advisor for Tech Startups

Focused on Automotive Technology and Semiconductor Development

Grew a new, innovative organization positioned to lead the market • Acquired OmniPHY Semiconductor, an interface IP provider• Founded a new organization, the Automotive Ethernet Solutions Group• Responsible for R&D, IP Creation, Marketing, Applications, Innovation, Systems, Product, and Test• Leads an organization with multiple locations in several countries• Brought in critical industry talent to strengthen technical and market performance• Created a new team structure emphasizing ownership and fast decision making• PL include Ethernet PHYs, Ethernet switches with ARM SOCs• Created a world class innovation team to drive standards and partnership engagements• Strong, personal relationship with E/E architects for Infotainment, ADAS, and Telematics world-wide• Creating an ecosystem to define the vehicle network architecture for self-driving cars

• Established the Automotive Center of Excellence (ACE) in Ettlingen, Germany• Founded the Automotive Solutions Group• Introduced a product line of automotive Ethernet products.• Introduced world first automotive single pair gigabit based on 1000BASE-T1.

Product Line Manager for gigabit Ethernet physical transcievers and automotive products

Product Marketing for Automotive Infotainment FPD-Link Ser / Des product family and Ethernet Products• Acquired major design wins at key OEMs worldwide resulting in significant new growth opportunities.• Responsible for strategic direction, pricing negotiation and training for automotive product lines with multiple tens of millions of dollars in revenue. • Delivered ahead of budget multi-million dollar revenue growth in the automotive market. Released 14 new products in four years which delivered 10 times in business unit growth. New products became the core revenue generator for business growth. • Delivered strategies that drove profitable revenue growth while building long-term sustainable automotive businesses in Europe, the US and Japan. • Ensured profitable growth through navigation of complex manufacturer / tier one relationships to set and manage pricing strategy. • Drove product roadmap and developed a new line of serializers and deserializers for automotive infotainment applications.• Kept close relationship with sales and customers at major automotive manufacturers and tier ones in Europe and Asia and the US to ensure alignment of product and technology roadmap.• Proven track record of identifying and winning new business in the automotive segment.• Proven success with direct customers and distribution partners on a global scale: Japan, Europe, and US.• Lead product definition and developed product portfolio.• Resolved customer issues and quality concerns on time through cross-functional management of supply chain and product team.

Texas Instruments acquired National Semiconductor in September 2011Product Marketing for Automotive Infotainment FPD-Link Ser / Des Product Family and Ethernet Product Family• Responsible for strategic direction, pricing negotiation and training for automotive product lines. • Delivered ahead of budget multi-million dollar revenue growth in the automotive market. Released 14 new products in four years which delivered 10 times in business unit growth. New products became the core revenue generator for business growth. • Delivered strategies that drove profitable revenue growth while building long-term sustainable automotive businesses in Europe, the US and Japan. • Ensured profitable growth through navigation of complex manufacturer / tier one relationships to set and manage pricing strategy. • Delivered 8 technical training presentations that are actively utilized by distributors and the sales force.• Drove product roadmap and developed a new line of serializers and deserializers for automotive infotainment applications.• Kept close relationship with sales and customers at major automotive manufacturers and tier ones in Europe and Asia and the US to ensure alignment of product and technology roadmap.• Proven track record of identifying and winning new business in the automotive segment.• Proven success with direct customers and distribution partners on a global scale: Japan, Europe, and US.• Lead product definition and developed product portfolio.• Resolved customer issues and quality concerns on time through cross-functional management of supply chain and product team.

Responsible for 3 product lines• Chartered with growing our success in high value market segments.• International product launch of the DP83640 Precision PHYTER.• Trained and presented on IEEE 1588 Timing Synchronization.• Responsible for roadmap and positioning of the Ethernet product portfolio. • Author of an article in the Industrial Ethernet Book.• Actively lead customer engagement through travel in APAC and North America.• Responsible for market forecasts by segment and marketing plan that includes developing strategic partnerships, develop reference designs with partners, and participating in relevant conferences and standards.• Created and lead an Ethernet business planning summit • Lead product definition and developed product portfolio including product MRD, business plans, TAM/SAM/SOM market analysis, competitive analysis, generation of datasheet and supporting sales collateral, white papers, product presentations/training.• Developed Embedded Ethernet line, including business plans, product pricing, go-to-launch, and technical requirements for Ethernet semiconductor components

Drove design wins with PC OEMs including HP, IBM, & Dell for Ethernet PHY products Partnered with a startup, iReady Corp., to deliver a cutting edge networking chip. Designed evaluation boards and provided direct customer support and acted as primary liaison between the two companies

Designed, verified, and validated complex Gigabit Ethernet chipset products, including a Gigabit Ethernet MAC and the EthernetMAX iSCSI storage network HBA for SAN and NAS

Developed DSP based telecommunication systems for energy automation

Developed thermal imaging techniques for silicon analysis