Alexander Evans Email & Phone Number

Copenhagen, Dk

Copenhagen, Capital Region Of Denmark, Denmark

Copenhagen/Stockholm

Lead Regional strategy for Retail Space and create and drive Expansion Strategy for Southern Hemisphere. (Chile, Peru, Uruguay, Brazil, South Africa, Australia and New Zealand.)Lead strategic distribution of CAPEX in the region allocating resources and funding to projects that grow the business in both Sales and Profitabaility.Implement and Develop strategy for New Market Entries.

Copenhagen Metropolitan Area

As Head of Merchandising for Denmark, Norway and Iceland at H&M, I was responsible for driving merchandising across all 3 countries. I developed and implemented Global, Regional and Local strategies for merchandising to drive Sales and Maximize profitability whilst improving the customer offer. I lead Commercial Planning together cross functionally to ensure we secure Peak Selling Periods and optimize Sales and Stock Goals. In addition to this I lead 8 Customer Group merchandisers to execute and implement towards business goals.AchievementsImproved Stock in Trade from 44% to 37% in 2023Improved Big Product selling by 20% YoY- Setting Commercial and Allocation strategy for stores to implement.Successfully developed ways of working commercially for NO/IS. Countries performed +1 vs Budget vs Region -5%

Copenhagen, Capital Region, Denmark

As an Area Manager in Denmark, I was responsible for overseeing the operations of 30 store. I managed a team of Store managers and Area team consisting of Controlling, Visual and HR in addition collaborated with cross-functional teams to drive sales and profit and people targets. I also implemented operational strategies to optimize store performance and ensure a positive customer experience. Being best performing area in Nordics in this period in both Sales Growth and Profit Development.Achieved 11% increase in sales vs Budget. Outperforming the market by 6 units.Provided leadership and guidance to store managers and area team members, fostering a positive and productive work environment. Achieving 90 on Annual People Engagement Pulse score, highest in the Market.

Copenhagen Area, Capital Region, Denmark

Responsible for Financial performance for H&M Denmark.Set, Implement and drive strategy together with Country manager for growth of H&M Denmark short, mid and long term.Together with expansion management team, align and execute strategy for retail estate portfolio.

London, England Metropolitan Area

Driving together with UK/IE sales team to achieve Sales and Profit goals.Strategic partner to Sales Manager.In this role I was responsible to develop and drive strategy for 12 Regional Business controllers on all Controlling related topics.Main responsibilities Sales and Salary BudgetingCost follow up on full P+LRecruitment and development of Controlling topicsDeveloping and implementing new Staff Planning iniatives to improve the customer experience.Create, develop and drive new Analytical tools, through Microsoft Excel, Tableau and Power BI.

London, England Metropolitan Area

UK & IE responsible for execution of Allocation Strategy for all Project stores across the Portfolio, alongside this responsible to analyse and project manage Space Optimizing UK & IE portfolio.

London, England Metropolitan Area

Area Business Controller for Central London -Cost controlling-Budget and follow up of financial and commercial results-Developing working methods for the area-Developing strategies to increase selling and profit-Coaching and educating store teams to reach company goals.-Profit coaching with day to day team and out in the area

Leeds, United Kingdom

Area Business Controller for the North East England-Cost controlling-Budget and follow up of financial and commercial results-Developing working methods for the area-Developing strategies to increase selling and profit-Coaching and educating store teams to reach company goals.-Profit coaching with day to day team and out in the area

Sheffield, United Kingdom

Driving commerciality and strong sales development in Meadowhall store

Sheffield, England, United Kingdom

San Francisco Bay Area

Executive Mba, Business Administration And Management, General

Master'S Degree, Management Science