After working for several years as a freelance SEO writer, editor, and consultant, among other odd jobs, I moved into a permanent position as the Marketing and User Success Manager at Concert Archives where my primary responsibility is increasing traffic and revenue to the platform. As part of this role, I continue providing SEO services but also engage in a variety of other tasks to acquire, engage, and convert users on Concert Archives. These services include data analytics; user support; hiring new team members; training team members on new tasks; designing and drafting standard operating procedures; generative AI content production; strategic business planning; designing, implementing, and testing multi-channel marketing strategies; ad asynchronous communication and collaboration among others.