Alexander Frey Email & Phone Number

Bern, Be, Ch

• development of sustainable business relationships with defined key accounts, retail multiples (DIY stores) and e-commerce (marketplaces and online retailers), in Switzerland• responsibility for sales, costs, margins and product life cycle for the entire Bosch Power Tools Accessories portfolio• preparation of market/customer analyses and implementation of potential and market-oriented customer strategies• planning and implementation of customer activities such as listings… Show more • development of sustainable business relationships with defined key accounts, retail multiples (DIY stores) and e-commerce (marketplaces and online retailers), in Switzerland• responsibility for sales, costs, margins and product life cycle for the entire Bosch Power Tools Accessories portfolio• preparation of market/customer analyses and implementation of potential and market-oriented customer strategies• planning and implementation of customer activities such as listings, advertising appearances, POS activities and marketing measures• launch of Bosch accessories innovations and campaigns in Switzerland• preparation and conduct of negotiations Show less

Bern, Schweiz

• Marketing & Sales: planning and implementing customer-centric marketing strategies to gain customers and strengthen brand presence.• Financial management: responsibility for accounting, budgeting and resource allocation.

Olten, Solothurn, Schweiz

• in module "Corporate Focus on Business and Management" with focus on Key Account and Category Management topics, e.g. retail trends, strategic partnerships, shopper insights, omni-channel retailing, marketing mix.

Olten, Solothurn, Schweiz

• coach for students in the module "Cooperative Learning Project". This module develops a student's thinking skills, scientific writing skills, as well as to advance student's ability to be a competent researcher and reader. Focus topics: internationalisation of business, cultural diversity, leadership and innovation.

Bern, Schweiz

• strategic and operational development of the digital innovation platform "Future Retail Switzerland" for the Swiss retail market• establishment of a Category Management Competence Center and implementation of company-specific seminars, mainly within FMCG• industry engagement on GS1 Standards & Solutions with focus on e-commerce and marketplaces• Co-lead and Account Management for the GS1 Solution Partner Program

Solothurn

• development of products (CPG) and global strategies based on user and market insights• lead and support of cross functional and international product development projects• managing the product platform, including target price positioning, product performance, quality issues, ramp-up and phase-out planning• support for key account management in terms of line reviews, pricing, product placement and demos• development and support of product / brand communication activities and… Show more • development of products (CPG) and global strategies based on user and market insights• lead and support of cross functional and international product development projects• managing the product platform, including target price positioning, product performance, quality issues, ramp-up and phase-out planning• support for key account management in terms of line reviews, pricing, product placement and demos• development and support of product / brand communication activities and Category Management tactics across several omni-channel touchpoints Show less

Solothurn, Schweiz

Master Of Science - Ms, International Management

Part-time Master's program with focus on managing the future of internationalisation and the sharing economy. Ability to lead and operate.

Organization & Management Studies

Erasmus exchange in Växjö, Sweden

Bachelor Of Science - Bs, Business Administration

Major: Business Administration Minor: Business Law and Swiss Code of Obligations (OR)

Matura, Wirtschaft & Recht