Created and implemented an acquisition model for a GPS tracker B2B retailer in the USAcquisition was critical for the business. An acquisiton model was created using thirdparty information to highlight and prioritize the leads with highest chance of conversion to realize maximum potential in a given timeframe. This model was successfully implemented in multiple countries for the client's business.Created and implemented a retention model for an Industrial Adhesive B2B retailer in the US.The client wanted to know the customers most likely to attrite in the near future and proactively follow up with them to retain them. The created, retention model captures the order patterns of the clients and alerts the client when there is a delay in order, thus enabling the client to contact them and follow up with them. The performance measurement for the model was done in the second phase.Involved in a business study for the largest sales force in India.The client wanted Affine to study their sales process, identify issues and gaps and propose appropriate solution for each gap. A study was conducted and some gaps and opportunities were identified. Salesforce optimization and HR optimization were found to be required for the client.Business Development activities for Affine AnalyticsActively invloved in business development for Affine Analytics, especially in accounting, recruitment, marketing and logistics.

Involved in a pricing analysis for a leading CE retailer in ChinaCreation and maintenance of Data mart in SAS, optimization and automation of regular processes for a leading CE retailer in the U.S. involving 2 years of transactional dataCreation, maintenance and automation of a Customer Dashboard for a leading CE retailer in the U.S.Analysis was done to determine which products were purchased together and which products were purchased in later transactions. Creation and automation of sales and category performance report for a leading CPG company in U.S.The reports which were used to track the performance of certain regular processes were being carried out completely manually. The requirement was to automate the report generation process by making the SAS codes dynamic for scheduled execution and automate the Excel report creation process.Measurement of success of Programs for a leading pharmacy retailer in the U.S.Measurement of success of Bonus point Offers sponsored by the vendors for a leading pharmacy retailer in the U.S.