Business Development Representative
Winooski, Vermont, United States
Coordinated with marketing, communications, and fellow business development team members to develop and produce impeccable responses to RFP/RFIs, as well as marketing outreach and customer communications. Collaborated with and managed subject matter experts and colleagues to produce top-tier responses, while constantly improving resources and materials. Organized proposal team members to ensure submission deadlines are met with the highest quality achieved. Created and managed outreach efforts through market research, industry/regional analysis, and content development. Consult prospective companies and organizations to develop an understanding of their wellness needs, keeping their goals and values at the forefront of conversation, and creating potential long-lasting partnerships. Evolved email outreach campaigns and market segmentation to reach strong prospective partners, build-out email language, cadences, and content to campaigns, show the value Marathon Health offers to its partners. Assisted both sales and marketing teams with all needed support, including Salesforce improvement and growth, as well as Pardot outreach cooperation/advancement. Considerable understanding of CRM utilization and growth through market expansion and awareness. https://www.marathon-health.com