Alexander Greger Email and Phone Number
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Alexander Greger is a Head of Content Strategy at BestSecret Group. He possess expertise in produktmanagement, produktmarketing, digitale medien, projektmanagement, marketingstrategie and 20 more skills. He is proficient in Spanisch, Französisch and Englisch.
Bestsecret Group
View- Website:
- bestsecret.com
- Employees:
- 200
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Head Of Content StrategyBestsecret GroupBavaria, Germany
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Head Of Content StrategyBestsecret Group Jan 2022 - PresentDornach Bei München -
Strategy OfficeBestsecret Gmbh Apr 2021 - Dec 2021Dornach Bei München
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Value Creation PlanBestsecret Gmbh Jan 2019 - Mar 2021Dornach Bei München
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Director Global Content ManagementEpay, A Euronet Worldwide Company Feb 2017 - Sep 2018München Und Umgebung, Deutschland -
Director Ott Products // Product ManagementSky Deutschland Gmbh & Co Kg May 2014 - Oct 2016Unterföhring Bei München -
Director Proposition DevelopmentSky Deutschland Gmbh & Co Kg May 2012 - Apr 2014München Und Umgebung, Deutschland. Development of product propositions for Marketing, Sales and CRM. Identification of key market potentials . Definition of product strategies for all relevant market segments. Management of product messaging, pricing and target groups. Alignment of marketing strategy and product roadmap. Creation of a competitive customer experience across all products and touchpoints. Development of an integrated customer lifecycle strategy
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Head Of Product Marketing StrategySky Deutschland Gmbh & Co Kg Jan 2011 - Apr 2012München Und Umgebung, Deutschland. Development of marketing and launch strategies for new products and target groups. Governance of Marketing's communication and investment strategy. Market analysis and target group definition, partly as input into yearly budget and planning process. Monitoring of competitor activities and market trends
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Head Of Marketing Resource ManagementSky Deutschland Gmbh & Co Kg Jul 2009 - Dec 2010München Und Umgebung, Deutschland. Strategic staff unit to Marketing VP. Yearly review of the marketing strategy, market analysis, and product portfolio planning. Planning and mangement of marketing budget (incl. ATL, trade marketing and cooperations). Responsible for all cross-departmental marketing projects and full year campaign planning. Key interface to relevant business units
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Head Of New Business Marketing & SalesPremiere Fernsehen Gmbh Co. Kg Jul 2008 - Jun 2009München Und Umgebung, Deutschland. Development of concepts and business cases for new products. Introduction of new business areas and target groups. Identification of untapped sales opertunities, new marketing channels and B2B partnerships. Project Management for technical and communications roll-out of new products and services. Competitor Monitoring and identification of market trends
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Senior Manager New Business Marketing & SalesPremiere Fernsehen Gmbh & Co. Kg Jan 2008 - Jun 2008München Und Umgebung, Deutschland
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Manager New Business Marketing & SalesPremiere Fernsehen Gmbh & Co. Kg Nov 2006 - Dec 2007München Und Umgebung, Deutschland. Setup of new team "New Business" for the customer acquisition unit. Support in setting up new cooperations + contract negotiations with sales partners (eg. Aldi, Tchibo). Operational management of external partners (eg. creative agencies, hardware suppliers)
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Project And Performance Analysis ManagerPremiere Fernsehen Gmbh & Co. Kg Mar 2003 - Oct 2006München Und Umgebung, Deutschland. Central project management unit for the Business Customers area. Roll-out of new products and routes to market. Optimization of all B2B and B2C customers processes and touchpoints. Monitoring and reporting of the unit's sales activities (eg. sales volumes, applied budgets)
Alexander Greger Skills
Alexander Greger Education Details
Frequently Asked Questions about Alexander Greger
What company does Alexander Greger work for?
Alexander Greger works for Bestsecret Group
What is Alexander Greger's role at the current company?
Alexander Greger's current role is Head of Content Strategy.
What is Alexander Greger's email address?
Alexander Greger's email address is alexander.greger@sky.de
What schools did Alexander Greger attend?
Alexander Greger attended Ludwig-Maximilians Universität München / University Of Munich.
What are some of Alexander Greger's interests?
Alexander Greger has interest in Beachvolleyball, Skiing, Literature, Sports, Martial Arts, Languages (Currently Spanish), Tennis, Piano Playing, Movies.
What skills is Alexander Greger known for?
Alexander Greger has skills like Produktmanagement, Produktmarketing, Digitale Medien, Projektmanagement, Marketingstrategie, Digitale Strategie, Iptv, Product Marketing, Neue Medien, Digitales Fernsehen, Product Management, Video On Demand.
Who are Alexander Greger's colleagues?
Alexander Greger's colleagues are Jan Schmidbauer, Brooklyn Neveling, Guido Baena Wehrmann, Dimitar Tsenov, Galina Mihaylova, Silke Sonnenhauser, Tomislav Mrazovic.
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Alexander Greger
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