Alexander Halstead Email & Phone Number

Lehi, Utah

⦁ Mentoring & onboarding other Senior Technical Account Managers onto the team during 6-month transitional periods, fully walking them through a client life cycle & the intricacies and nuances of the role – additionally a mentor (volunteer) through iCouldbe Adobe partnership for High School kids⦁ Covering multiple internal roles (Engagement TAM, Solution TAM), specializing in multiple products, inclusive of, but not limited to Adobe Analytics, Target, AEP (Platform)⦁ Handling of all deliverables in a TAM life cycle, inclusive of Environment Reviews (Analytics & Target), QBR, MBR, Monthly Release Notes, Expert Client Sessions (document creation & presentation), Field Service Enablement (client assistance), Weekly, Bi-Weekly & Ad Hoc calls Troubleshooting & ticket management on behalf of clients and everything between⦁ STAM for some of Adobe’s Top Accounts by ARR (Highest Tier), inclusive of but not limited to Amazon, IBM, ServiceNow, Kaiser Permanente, NBC Peacock, etc.⦁ Event Readiness & Management on behalf of clients: War Room prep, hardware (server hit scheduling), call scheduling/delegation⦁ CSO – Proactive/Reactive client management of outages & notifications⦁ Backend (internal) deep-dive of client software/user issues slowing down reporting⦁ Report creation/assistance through Workspace, assistance with Datafeeds (troubleshooting), assistance with Report Builder (Excel), Target A/B Test & Automization, Governance (reporting & administrative), remote assistance using shared screen, ⦁ Knowledge Transfer Sessions – Coaching sessions for clients on items such as Algorithmic Attribution Model, Cross Device Analytics, Adobe Mobile App ⦁ Work with multiple different software platforms: Salesforce, RightNow, Microsoft Suite, Workday, Oracle, Jira (Atlassian), Slack, Panorama, TechSmith

Lehi, Utah

⦁ Main roles & responsibilities include the product management of an internal program called“OMEGA” which is the internal tracking of Adobe’s main core product’s inclusive of Analytics,⦁ Target, Experience Manager, Campaign, Media Optimizer, Audience Manager & lesser-knownproducts such as Magento, Admin Console, Social, Unified Shell, etc.⦁ Training Onsite of 30+ Employees spanning multiple days, inclusive of the recording of sessions andremote trainingEveryday responsibilities include: ⦁ Conference calls, report creation, troubleshooting of reportingwithin Workspace, Adobe Analytics Reports, Ad Hoc and onboarding of new users to the productand platform(s)⦁ Onboarding of new platforms to the OMEGA project and introduction⦁ Pseudo-fill-in for reporting/bug reporting while a Senior Program Manager was on sabbatical, inclusive of weekly updates and ad hoc request for the Platform product⦁ Creation of training videos: Example, creation of a Workspace training video walk-through fornew users on creating their first workspace in the OMEGA Workspace⦁ JIRA ticket management and creation. Backlog management and updating ⦁ Wiki/Confluence article updates for OMEGA & Platform⦁ Alerts Creation⦁ API Creation⦁ Launch Property Setup⦁ Report Suite Creation & Setup⦁ Variable Retirement⦁ Data Governance & Communication ⦁Admin Console Group Creation/Setup & Permission Allocation⦁ Project Management of the migration of SPA (Internal Reporting Platform) to OMEGA⦁ Agile: Scrum (weekly) planning/backlog review, post-mortem

Santa Monica, Ca

⦁ Managed multiple individuals - career growth, improvement, processes and all things involved w/ being a manager.⦁ Tag Management of around ~10 accounts, inclusive of, but not limited to Honda.com accounts(HPD, HIT/HIC, HCPV/ACPV, Shop, ADAA/HDAA, Automobiles), RPA.com, Gen Z, Farmers.com,AMPM, Arco, Dole – inclusive of tag creation (specs, validation, UAT, troubleshooting)⦁ Management of two separate employee’s career development, inclusive of 1 on 1’s, daily teammeetings, S.M.A.R.T. goals, end of year review, critical conversations (feedback, improvement)⦁ Client facing report delivery (Honda Corporate Headquarters, Torrance CA), inclusive ofmonthly, quarterly, ad hoc and yearly reporting⦁ Creation of tags, inclusive of direct call tags within GTM/DTM, page load tags, additionally, IPaddress exclusion using Regex⦁ HotJar Heatmap set up and implementation – additionally, presentation of findings to execs onfindings of Gen Z and RPA.com⦁ Pocky.com - Pitching of new business to a new client prospect, Pocky.com, what we stand tobring to the table as both an agency and as a team. Showcasing of upfront – e.g. review ofPocky.com GA implementation, and prospect wise what we can deliver upon stepping into therole⦁ Creation of new processes, inclusive of JIRA ticketing and daily scrum process for the analyticsteam and engineering. Process development to streamline spec creation and delivery from pointA to B.⦁ Tag troubleshooting, inclusive of using packet sniffing tools/data inspection tools such asChrome Developer, Fiddler, Omnibug⦁ Work with third-party vendors on behalf of our clients to reach expected outcomes on a dailybasis (i.e. Assisted in architecting the creation of the first Data Layer for use on behalf of Honda with ourengineers on behalf of RPA.com – laid out hundreds of global variables to be used across all ofHonda (with a big data emphasis, SQL query background) in mind

Torrance, California

⦁ Assumption of the largest Toyota.com analytics account on behalf of Beyondsoft within the firstmonth of starting, otherwise known as T.com⦁ Assisted in process development for data architects with regards to rolling out implementationstandards and practices⦁ Agile onboarding/assistance with newer employees⦁ Spec development & overhaul in assistance with senior management & the analytics director⦁ Troubleshooting of data layer related issues between T.com and backend reporting server(s)⦁ Assisted co-dev. teams in adherence to policy practices and Agile delivery time frames⦁ Tag spec creation & implementation deck, delivery and presentation⦁ Processing rule creation⦁ Analysis workspace report creation⦁ Context data variable creation

Irvine, California

⦁ Orbiter role overseeing up to a total of five product teams embedded in Agile, kanban & scrum⦁ Tagging/code creation inclusive of bridging the gap between developer & analyst, constructing both tags & product requests for site updates/management⦁ Tagging specs inclusive of both Adobe Analytics (Omniture) as well as support for in house made/grown tag management system(s)⦁ SQL queries of Netezza through Aginity for data validation⦁ Datawarehouse (EDW) through Data Mart access/request⦁ Ad classification & management through in house management system(s)⦁ Product, EDW, Front End & Back End Developer, Ad Product, Analytics Support⦁ Bug support & triage⦁ AEM Tag management & troubleshooting/code validation⦁ Google Analytics project planning/analysis of request⦁ Adobe Dynamic Tag Manager⦁ International work (Portugal) inclusive of project planning and code assistance with set up and creation of ⦁ Adobe report suites, Google Analytics properties⦁ Project Management: Adobe Solution Design Reference Document (SDR), S_Code Adobe Analytics Code ⦁ ⦁ Upgrade, International Reporting (Portugal), and assistance with DTM setup⦁ Training, interviewing, and on-boarding of colleagues

Greater Salt Lake City Area

⦁ Client Interfacing Report Delivery & Presentation⦁ National Insurance Customer Test & Target Campaign Creation⦁ Regional Banking Analytics Customer Analytics Audit ⦁ Upcoming Product Review & Feedback⦁ Data Analyzation⦁ Monthly & Weekly Report Delivery ⦁ Adobe Analytics Training & Presentation⦁ Ad Hoc Analytics Training & Presentation⦁ Test & Target Training & Presentation⦁ Campaign Management/Tracking Code Compilation⦁ Site Audit & Review⦁ Fallout Reporting⦁ Site Development & Best Practice Audit⦁ Code Troubleshooting

Greater Salt Lake City Area

⦁ Healthcare Website Analytics⦁ Dashboard & Report Creation⦁ Implementation Spec Writing⦁ Dynamic Variable Set-up⦁ Bug Fix⦁ DTM Code Push Assistance⦁ Jira Ticket Management⦁ Campaign Management & Approval/Set-up⦁ Plug-in Setup/Management⦁ Onsite Customer Engagement/Team Building⦁ Javascript/Jquery Code Troubleshooting⦁ Responsive Browser Analytics Tracking⦁ Lean UX Implementation Practices⦁ Emerging Technology Assimilation⦁ Google Developer & Agile Mobile Testing/Implementation⦁ SDR Audit & Update

Salt Lake City, Utah

⦁ Professional Services Consultant & Subject Matter Expert for EVault Endpoint Protection.⦁ Responsibilities are inclusive of but not limited to the following:⦁ Point of contact for installation calls⦁ On site installation and travel⦁ Process development⦁ Statement of Work Creation⦁ Data Plan Protection Creation⦁ Scheduling and Travel Based Consulting⦁ Escalated Ticket Handling⦁ Documentation Creation⦁ Technical Training & Presentation ⦁ Ticket Management⦁ Peer Review & Feed Back

Lehi, Utah

⦁ Consultation for multiple different analytic platforms inclusive of but not limited to the following: Adobe SiteCatalyst, Google Analytics, IBM Coremetrics.⦁ Consulting travel, inclusive of:⦁ Training presentation for a Fortune 500 company⦁ Training/Assistance w/new & onboarding colleagues

• Assistance and troubleshooting with regards to analyzation of collected data• Proficiency with Omniture’s suite of tools: SiteCatalyst v13.5, v14, v15, Discover, Genesis, Test & Target• Escalation and management of tickets and clients needs/requests• Trouble shooting of JS code, HTML and use of packet sniffing tools such as Tamper Data, HTTP Fox, Charles• Excellence in queue management and overall maintained customer service quality score• One on one employee assistance with queue and ticket management• Subject Matter Expert with Discover and Genesis Omniture tools• SiteCatalyst Certified, SiteCatalyst Implementation Certified

Sugarhouse, Utah

• Quality Assurance with regards to grading of emails and voice interactions• Resource Desk, assistance and help of newer employees/technicians - submission of KB Articles• Troubleshooting with numerous PDA devices/Good Technology software• Troubleshooting of Domino/Exchange 5.5/2000/2003/2007 servers• Team player – undertook one on one coaching’s to improve quality and support

Draper, Utah

• Handle fraudulent activity and act accordingly within the confines of pre-determined guidelines• Exercise good judgment, while meeting and exceeding expected goals• Handle customer appeals and determine authentication• Write complete concise notes with graded grammatical structure

Bachelors Of Science, Information Systems Security, 3.4 Gpa

Information Systems Security

Full-Stack Developer Bootcamp, Engineering

Bachelor Of Science, Information Systems

Activities and Societies: Information Systems