Alexander Ivanov Email & Phone Number

Milan, It

Yerevan, Armenia

Top#1 world-wide classified. The biggest Russian e-commerce platform for advertising goods, auto, real estate, job search and service delivery. MAU – 60 mln. users, 150+ mln active ads in 2023.In charge of the process of transferring from outdated listing models to modern CPx and TRX. Take control over horizontal revenue of all five verticals and uplifts from product changes (+30% revenue YoY in CY23-24). I mentor product managers, develop the team’s product culture (mNPS: 95+%) and… Show more Top#1 world-wide classified. The biggest Russian e-commerce platform for advertising goods, auto, real estate, job search and service delivery. MAU – 60 mln. users, 150+ mln active ads in 2023.In charge of the process of transferring from outdated listing models to modern CPx and TRX. Take control over horizontal revenue of all five verticals and uplifts from product changes (+30% revenue YoY in CY23-24). I mentor product managers, develop the team’s product culture (mNPS: 95+%) and grew the team by 2 times with a 6-fold increase in the area of ​​responsibility.🌟 Achievements:- Exceeded the plan for revenue and uplifts (NDA) thanks to transition from a listing model to a pay-for-performance model- Scaled new monetization models from first tests to millions of sellers (0 to 5 mln. MAU in 9 months) driving a horizontal monetization strategy- Exceeded the area of responsibility from 1.5% to 86% of the company’s revenue due to scaling and integration of monetization products- Conducted transition from vertically specific products to horizontal solutions (increasing Reach, as Effort decreases) by integrating horizontal products into vertical monetization strategies.- Reduced the load on the technical infrastructure by 20 times and the risks associated with the capacity due to launching the platform for key scenarios- Reduced reporting burden on employees (from 3,5 hours to less than 30 minutes per month) by completely refactoring goals and metrics and creating an end-to-end reporting process Show less

London, England, United Kingdom

Watchers (https://watchers.io) has a bold mission to transform watching movies, shows and sport into an engaging social experience, as is allows users to watch movies, shows and sport together with friends and celebs, in sync, and communicate with each other by voice or text while watching

Product consultancy and development company 🌟 Achievements:- Launched a project from scratch, first sales on B2B market, built processes and formed a business strategy- Ensured net profit growth year-on-year 3-5 times due to active sales and strong RR- Hired a team of more than 50 people: researchers, project and product managers, designers, development and QA- Created USP “systematic approach to product innovation”, successfully implemented it for clients. As a result:… Show more Product consultancy and development company 🌟 Achievements:- Launched a project from scratch, first sales on B2B market, built processes and formed a business strategy- Ensured net profit growth year-on-year 3-5 times due to active sales and strong RR- Hired a team of more than 50 people: researchers, project and product managers, designers, development and QA- Created USP “systematic approach to product innovation”, successfully implemented it for clients. As a result: creation of a new revenue stream and increase total revenue by 30% Show less

Vitamin (vitamin.tools) - service for small businesses, a startup.One-stop shop system that allows direct access to the main advertising channels, as well as related technologies (call tracking, lead catcher, SMS notification, etc.).The service also has a catalogue of executors ready to launch your advertising campaign.🌟 Achievements:- Launched an MVP in 6 months with first payments from users by fast team hiring and setup dev process- Achieved planned product and… Show more Vitamin (vitamin.tools) - service for small businesses, a startup.One-stop shop system that allows direct access to the main advertising channels, as well as related technologies (call tracking, lead catcher, SMS notification, etc.).The service also has a catalogue of executors ready to launch your advertising campaign.🌟 Achievements:- Launched an MVP in 6 months with first payments from users by fast team hiring and setup dev process- Achieved planned product and financial target metrics (CAC, LTV, SignUp, ARPU) by attracting marketing partners and technical integrations- Integration of the product into the internal systems of the advertising agency through stakeholder management and creation of horizontal connections, servicing of advertising budgets of the group of companies Show less

Potok is a marketing platform for SMB, where, using CPA billing, a small entrepreneur can purchase high-quality (validated) targeted calls from potential customers with a minimum budget for attracting users - from 5 thousand rubles for 10 calls.🌟 Achievements:- Launched the service in action;- Achieved product metrics in 6 months by product strategy implementation and roadmap execution- Build strong brand (#1 in 2017) thanks to product marketing and my personal… Show more Potok is a marketing platform for SMB, where, using CPA billing, a small entrepreneur can purchase high-quality (validated) targeted calls from potential customers with a minimum budget for attracting users - from 5 thousand rubles for 10 calls.🌟 Achievements:- Launched the service in action;- Achieved product metrics in 6 months by product strategy implementation and roadmap execution- Build strong brand (#1 in 2017) thanks to product marketing and my personal participation in public events- Automated up to 50% of the arbitration by created an ML department- Reduce up to 30% of cost by establishing of relations with CPA partnersAdditionally:Participation in the product development of advertising technologies. Show less

The biggest independent Russian Programmatic buying platformPromoted from the position of Head of the Media Buying Department to the CEO. As a CEO quarterly defended to the Board of Directors and implementation of product and financial company plans for the year/quarter🌟 Achievements:- Doubled revenue growth after 6 months in the CEO position by optimization of sales and product development- Optimized TTM and cross departments processes due to transition to agile… Show more The biggest independent Russian Programmatic buying platformPromoted from the position of Head of the Media Buying Department to the CEO. As a CEO quarterly defended to the Board of Directors and implementation of product and financial company plans for the year/quarter🌟 Achievements:- Doubled revenue growth after 6 months in the CEO position by optimization of sales and product development- Optimized TTM and cross departments processes due to transition to agile development methods, implementation of scrum and building a Lean culture Show less