Digital Marketing Lead
CurrentMy duties include:Marketing Strategy Development.Creating long-term and short-term marketing plans.Identifying target markets and audience segments.Formulating a unique selling proposition (USP) and brand positioning.Planning and launching marketing campaigns across various channels (online and offline).Determining campaign budgets and ensuring adherence.Evaluating campaign effectiveness using metrics such as ROI, CTR, CPA, and others.Market and Competitor Analysis.Conducting market research, analyzing customer needs, and tracking trends.Studying competitors' activities and identifying their strengths and weaknesses.Adapting strategies based on market changes.Brand Management.Developing and maintaining the brand image.Ensuring consistency across all marketing messages and materials with the brand.Monitoring brand reputation and responding to customer feedback.Marketing Data Analysis.Collecting and analyzing data on marketing campaign results.Using analytics to optimize marketing strategy and tactics.Preparing reports for management and presenting key performance indicators.Budget Management.Planning the marketing budget and allocating funds across different areas.Controlling expenses and optimizing costs.Tracking new marketing trends and technologies.Implementing innovative solutions to improve marketing processes and achieve better results.Design and Administration.Creating social media creatives, copywriting, and developing marketing materials for the company (roll-ups, brochures, promo videos, etc.).Managing social media accounts (LinkedIn, Facebook, Instagram, TikTok, Telegram).Content management and administration of the company’s website. Web design, SEO, copywriting, creating landing pages, and site analytics.Team Collaboration.Coordinating marketing matters with other companies within the group.Collaborating with the sales, customer service, and IT departments to increase sales conversion and improve service quality.
