Alex Keyes Email and Phone Number
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Proven cross-functional team leader with a focus on leveraging my experience in customer driven product development, ecommerce, and digital media to provide measurable impact as a marketing manager.
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Senior Brand Manager - Large Premium Wine PortfolioGalloCalifornia, United States
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Senior Brand Manager - Large Premium Wine PortfolioGallo Jun 2022 - PresentModesto, California, UsManage a team of 6 marketers across a portfolio of 16 premium wine brands inclusive of Clos du Bois, Dark Horse, Ecco Domani, Nobilo, and Starborough. -
Brand Manager - Large Premium Wine PortfolioGallo Feb 2022 - May 2022Modesto, California, UsManaged a team of 3 brand marketers across a portfolio of 11 premium wine brands inclusive of Clos du Bois, Dark Horse, and Ecco Domani.
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Brand Manager - Mid-Size Premium PortfolioGallo Jun 2021 - Jan 2022Modesto, California, UsManaged four brands including Alamos, Prophecy, Chateau Souverain, and Carnivor Wines
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Senior Associate Brand Manager - Black Box WinesGallo Jan 2021 - May 2021Modesto, California, UsLead strategic planning of all paid and organic media for the brand across broadcast TV, digital, and social.Developed brand's short-term innovation plan from concept creation to development of package, liquid, and go-to-market strategy.
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Senior Associate Brand Manager - Dark Horse WinesGallo Jan 2020 - Dec 2020Modesto, California, UsStrategically managed all paid media for the brand including broadcast TV, digital, social, and programmatic media. After the first full year of strategic management, the brand saw a 20% increase in overall brand awareness.Developed the brand's 5YR innovation pipeline through the quantitative analysis of industry performance and a strong understanding of long term consumer trends within the alcohol beverage industry.Lead all brand equity and positioning work for the brand including the development of a new brand style guide, new communications strategy, and updated strategic positioning guidelines to better position the brand to resonate with consumers and have strong competitive differentiation.
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Associate Brand Manager - Dark Horse WinesGallo Aug 2018 - Dec 2019Modesto, California, UsLead the full development and in-market execution of the brand's master campaign, The Taste of Victory, which helped drive a 15% rise in total brand volume the year the campaign launched.Lead the rapid innovation process and go-to-market strategy for the brand's Buttery Chardonnay SKU, taking the project from concept to full national distribution in under six months. Within the first nine months in-market, the new SKU outperformed all competitive benchmarks and drove significant incremental revenue for the brand.Lead the full packaging redesign of the entire 750ml portfolio to drive greater consideration and stand-out on shelf. Within consumer testing, the new packaging was identified as the strongest brand feature and the brand's non-merchandised sales increased by over 10% once new packaging was launched.
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Full Time Mba Candidate - Marketing EmphasisUcla Anderson School Of Management Aug 2016 - Jun 2018Los Angeles, Ca, UsLeadership – VP of Recruiter Relations - Marketing Association, Executive VP of the Innovation and Design AssociationMemberships: Marketing Association, Innovation and Design Association, Tech Business Association, Retail Business Association, Anderson Wine Club, Challenge for Charity, Riordan MBA Mentorship Program, Outdoor Adventure Club Master’s Thesis: Marketing strategy consulting project for Sugarfina Candy Company -
Associate Marketing Manager Intern - Clorox EquityThe Clorox Company Jun 2017 - Aug 2017Oakland, Ca, UsDeveloped competitive response action plan recommendation for largest cleaning business unit projected to protect $2MM in annual salesIdentified packaging opportunity to positively impact sales; conducted primary consumer research and data analysis to create cohesive packaging guidelines and sales projection models for go-to-market strategiesCreated Brand Standards objectives for Clorox Equity Leadership Team to guide future equity projects by analyzing competitive multinational firms’ visual identity systems' impact on brand equity -
PresidentThomas Hughes Films May 2009 - Jun 2016Created the company’s go-to-market strategy towards high profit media markets, and redesigned the organization's structure to increase productivity and profitability resulting in 120% revenue growth between 2009-2016.Developed film and media projects for high profile corporate and personal clients including Yahoo! CEO Marissa Mayer, Google Co-Founder Sergey Brin, President Bill Clinton, Ferrari USA, and Goldman Sachs, and fostered and managed client relationships from initial pitch through project completion, cultivating over 400 clients annually
Alex Keyes Skills
Alex Keyes Education Details
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Ucla Anderson School Of ManagementGeneral -
Loyola Marymount UniversityInternational Business
Frequently Asked Questions about Alex Keyes
What company does Alex Keyes work for?
Alex Keyes works for Gallo
What is Alex Keyes's role at the current company?
Alex Keyes's current role is Senior Brand Manager - Large Premium Wine Portfolio.
What is Alex Keyes's email address?
Alex Keyes's email address is al****@****msn.com
What is Alex Keyes's direct phone number?
Alex Keyes's direct phone number is +141553*****
What schools did Alex Keyes attend?
Alex Keyes attended Ucla Anderson School Of Management, Loyola Marymount University.
What skills is Alex Keyes known for?
Alex Keyes has skills like Management, Brand Management, Data Analysis, Market Analysis, Marketing, Product Development, Statistics, Product Marketing, Social Media Marketing, Microsoft Excel, Sales Operations, Social Networking.
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