▪ Leading an international team responsible for revenue optimization in all TIER markets by setting prices, developing new offer mechanics (e.g. in subscriptions), running global sales campaigns and managing interdisciplinary and cross-departmental projects, e.g. on bonus & loyalty programs.▪ Ensure proven, continuous improvement of monetization through design, execution & evaluation of numerous A/B tests.

▪ Designing and evaluating targeted measures to increase users’ Lifetime Value at every stage of the Life Cycle, from initial conversion offers over upselling to retention and VIP systems ▪ Interface between Business Intelligence & Analytics on one hand and Product & CRM teams on the other

▪Design, implementation and evaluation of monetization strategies.Further development of monetization approaches based on quantitative and qualitative analyses.▪Providing a KPI-based reporting system and continuous success monitoring.▪Trans-national and production-related planning of in-game events, special offers and other monetization measures.

Additionally evaluating sales, events and product updates, analyzing player and customer behavior, applying insights gained to item pricing, balancing and feature design, running workshops and consulting in-house and for external partners, predictive modelling to identify and target specific user groups

Additionally designing and evaluating surveys, responsible for providing relevant data to product and marketing teams via user friendly reporting, dashboards and alerts.

KPI reports for the entire portfolio of games for all levels of management

Modelling energy markets, research to extend internal databases

Translation and interpretation, various smaller projects including recruitment and trade fair support

Designing, conducting and evaluating experiments, reviewing research projects

Translating economic research articles from and into English, writing press releases on current economic issues and research