Brand Manager
CurrentAs a Brand Manager I´m responsible for the development and implementation of the marketing plan for Sweden to meet business goals with the marketing and sales budget. I work closely with Systembolaget to identify and implement business opportunities for my portfolio. I have a close collaboration with Brand Owner to set short- & long-term portfolio strategy and implementation of the communication platform. Daily work with monitor, analyze and evaluate category data, consumer behavior and… Show more As a Brand Manager I´m responsible for the development and implementation of the marketing plan for Sweden to meet business goals with the marketing and sales budget. I work closely with Systembolaget to identify and implement business opportunities for my portfolio. I have a close collaboration with Brand Owner to set short- & long-term portfolio strategy and implementation of the communication platform. Daily work with monitor, analyze and evaluate category data, consumer behavior and competitor activities. Digital marketing knowledge with SEO and SEA work and planning META campaigns. To effectively adapt the activity plan in the portfolio, identify opportunities in the market and activities to meet changing market and competitor conditions. I am also responsibility for budgeting, sales forecasts, inventory, and quotations. I take part in portfolio management and development together with Stake Holders. I am responsible for our portfolio from France, Australia, USA, South America, and South Africa eg: Paul Jaboulet, Albert Bichot, GcF, Vve Fourny & Fils, d´Arenberg, Delicato, Salentein, del Pedregal, Kanonkop, Tokara and Alheit to name a few. Show less
