Alexander Lacker Email & Phone Number

Munich, BY, DE

- Product Owner of a company-wide B2E app that funnels operational data to provide real-time information for various stakeholders such as authorities, airlines, and operational staff. Responsible for app roadmap and operational success.-Developing a concept for a touchless in-terminal passenger information system centered on passenger.

München, Bayern, Deutschland

-I focused on creating new ways for unique brand experiences within the strongly emotionally-activating Airport setting-I developed a cross-airport advertising solution-I was also responsible for calculation of rates as well as dynamic pricing

München, Bayern, Deutschland

As a senior brand manager for one of the largest digital premium consumer platforms in the DACH region, my role included annual revenue planning for Chip.de in the areas of display, video, performance, and native ads. I also engaged in discussions with C-level executives. Additionally, I oversaw the successful implementation of native advertising campaigns.

München, Bayern, Deutschland

I was in charge of campaign and project management for implementing individual advertising concepts. I collaborated with cross-functional teams typically composed of developers, UX/UI designers, and sales. I optimized yield management by analyzing website traffic and ad-server reports, and developed strategies with the CHIP editorial team to monetize video.

München, Bayern, Deutschland

With our editor-in-chief for the business section of CHIP.de, I developed innovative native advertising concepts, with a focus on the rapidly growing cloud/SaaS sector.

München, Offenburg, Hamburg

The Burda trainee program aims to create highly skilled professionals for the digital and media sector. I completed stations at XING, Burda Digital, and Tomorrow Focus (now BurdaForward).