• Drive conversion optimization for ESPN+ and Disney Bundle products flows on web landing pages through ideation and A/B testing. Manage ESPN+ web landing page A/B testing roadmap• Utilize in-house CMS tools to build, maintain, and optimize 50+ marketing landing pages for ESPN+ marketing campaigns• Work cross functionally with Product Marketing, Brand Marketing, and Creative teams to ensure that assets for marketing landing pages are defined accurately, delivered on schedule, and implemented on ESPN+ web landing pages• Work extensively with Product/FED teams in evolving Content Management Systems and unlocking new A/B testing capabilities• Collaborate with Marketing Analytics team in analyzing landing page conversion data and test metrics/results in order to make informed optimization decisions

FY 19 Key Accomplishments• Delivered $2.3M in sales across kitchen sinks and faucets (39% growth YoY)• Over-indexed total Home Improvement department sales comp by 13%• Negotiated $80K in cost reductions for promotional/marketing initiatives• One of the team leads in onboarding premium brand: Delta Faucet Company• Team lead in VoC (Voice of customer) report, which utilizes customer feedback for item page optimization

Category Specialist. Responsibilities for the role include:• Manage P&L• Analyze financial data and consumer trends• Spearhead promotional activities• Develop growth strategies• Manage vendor relations & vendor onboarding• Manage and source assortment, item setup, and item maintenance• Optimize site experience for the customer• Develop SEO strategies/using search analytics to optimize site traffic, impressions, and conversion• Team lead in VoC (Voice of customer) report, which utilizes customer feedback to improve user experience/generate additional revenue

• Member of team responsible for planning and executing the Orange Bowl game.• Worked with Committee Board members on administrative Committee functions.• Managed Committee expense reports and invoices.• Served as a Committee ambassador for community service events in the Miami area.

• Assisted in developing and implementing outreach programs and initiatives for theJamaican community in the U.S. and abroad• Served as a liaison for matters relating to applications for Jamaican passports• Resolved customer inquiries and complaints