Boutique copywriting service that connects ideas and converts the curious into customers.

Smarticles is a blog and podcast that provides different perspectives from thinkers around the world.I research, write and record short form and longer form articles and conversations, that explore thought provoking topics that inspire critical consideration.

Leverage in-depth knowledge of client bases to pinpoint areas of opportunity, impacting revenue, retention, and cost. Excel in creating and driving forward targeted business transformation campaigns that address distinct customer cohorts. Act as a critical link between business communication and delivery teams, ensuring effective collaboration and delivery of strategic initiatives:- Manual processes to automated processes- Compliance upgrades and audit - Sunset software to modern software- On-premise infrastructure to cloud infrastructure- On-premise solutions to Software as a Service solutionsI work with customers who are interested in optimizing their business through:- Financial Management Solutions- Project Management Solutions- Business Intelligence- People Solutions- Expense Management Tools- Document Management Tools

Contributed significantly to the design and execution of a business transformation project migrating 101 Fin Tech customers from legacy technology to modern SaaS software and contracts. Excelled in managing complex migration conversations, from initial planning to successful initiation.

Excelled in fostering strong relationships with potential customers and leveraged these connections to expand opportunities through both core and ancillary SaaS software offerings.

Oversaw a portfolio of 60 schools and small multi-academy trusts, with a focus on upselling services, negotiating multi-year renewal agreements, and promoting upgrades to Advanced’s modern cloud Management Information System.

In my role, I leveraged business and tech acumen to engage with key decision-makers, driving transformational strategies across diverse organizations.

My degree consisted of two different elements: ● Psychology taught me an objective framework for what drives human behaviours, positive, primitive and pathological. I also learnt how to analyse scientific literature and how to criticise scientific method.● Philosophy taught me the importance of logic in an argument and the effect inconsistencies or paradoxical thinking can have on events. It taught me how to recognise and counter these processes.Formal Logic (1:1), Cognition and Motivation (1:1), Realism and Realisation in Science (2:1) and Disability and the Motor System (2:1)