Alex Moliski Email & Phone Number

Park City, Utah, United States

Backcountry.com is the largest online outdoor retailer in the United States and just celebrated hitting 1 billion in revenue. I’m responsible for building & managing a team of copywriters, leading them to develop business-critical campaigns and content for Backcountry, Competitive Cyclist, and SteepAndCheap.com. Campaigns span ecomm, paid and organic social, email, direct mail catalogs, video, content, retail store signage, SMS & more.What I do:I oversee all messaging across the site, channels, and content created by Backcountry—and we produce a lot. From industry-leading email programs to award-winning documentaries showcasing top outdoor athletes in action, I ensure that all communication from Backcountry is authentic, engaging, helpful, and, hopefully, enjoyable.• Strategize with leadership and my team of copywriters to develop powerful, effective messaging across all of our channels. • Write, write write. I don't want my team having all the fun, so I take part in as many projects as time allows. I Write scripts for YouTube videos, long-form videos, OTT ads, and quick-hit paid ads. I write emails, social posts, blogs, guides, and even promotional campaigns. • Push and develop Backcountry's voice through industry-leading email programs, social campaigns, and video content.

Park City, Utah, United States

Achievements:• Oversaw copy and messaging on all marketing campaigns.• Led 2022’s “Cyber 5” which included Black Friday and Cyber Monday sales resulting in 3% ahead of forecast and over $53 million in demand sales. Each campaign had a full list of deliverables ranging from assets for SMS and email programs (over 34 million emails sent in total) to location-specific retail signage for 5 stores across the country. • Collaborated with SEO managers to implement SOP in SEO copy throughout site assets, resulting in an increase of 35% in click-through rate and organic search visits to Backcountry.com.• Leveraged brand voice and tone in partnership campaigns such as the Natural Selection Tour, On Running's PCT documentary Pacing the Pacific, and Redbull Rampage which aired on Red Bull TV.• Kickstarted a grassroots SMS program that prioritized brand voice while making over $200k in sales within the first week of implementation. • Wrote 650+ unique marketing emails ranging from backcountry ski guides and climbing product promotions to Shawn White’s new product line debut.• Was the lead writer on 3 print catalogs, including Backcountry’s very first non-digital catalog, sent to over 1 million homes each.• Spearheaded a unique “brand” email program which highlights Backcountry’s athletes, employees, and unique brand position in the outdoor space. Vendor partners noticed x2 engagement metrics and joined with non-promotional, organic placements totaling $25k per send.• Named over 30 Backcountry products and programs

Park City, Utah, United States

• Act as lead writer and decision-maker for major campaigns• Oversee all marketing copy for Backcountry.com including site, email, social & long-form assets•Maintaining and evolving brand voice

Park City, Utah

• Brainstorm brand content and campaign ideas• Write promotional, long-form, and content copy (articles, stories, emails, organic and paid social, site assets, banner ads, print ads, mailers, and catalogs)• Proof and edit various promotional and long-form work• Create and develop brand strategy for Backcountry and its partner brands

Philadelphia, Pennsylvania

Ghost Robotics is a fledgling Q-UVG (quadruped unmanned ground vehicle) robotics company based out of Philadelphia. They offer industrial and military partners unique solutions to an ever-growing demand of challenges. Ghost is Boston Dynamics’ primary competitor in the dog robot world. Achievements:• Wrote Vision 60’s (robot) user manual.• Ran quality assurance in 9 Vision 60 robots and worked with lead engineers to find solutions in programming and mechanical design.• Assembled 7 different Vision 60 robots.• Worked with local mechanical and electrical suppliers to ensure quality materials.• Spearheaded updating and improving company communication including website and social media overhaul

Philadelphia, Pennsylvania

Karma, now Material, is a Philadelphia-based top ad and marketing agency. They focus on giving brands across several industries relevance through story-driven solutions. While I worked with Karma some of my clients were the New York Philharmonic, Nike, Columbia, and UVA Darden.• Managed projects between the client and the creative team• Proof & edit all assets in campaigns• Brainstormed solutions, ideas, and innovation for ongoing SOP

Houston, Texas Area

The Greater Houston Partnership is the leading chamber of commerce in the state of Texas, with members in healthcare, energy, education, and many other industries. The Public Policy team advocates for member issues on a state and federal level, including early childhood education, disaster relief, environmental and air quality, and quality of life.Achievements:• Facilitated policy committees with leaders from Fortune 500 companies such as Shell, Chevron, Amazon, BP, Chase, Exxon, and more.• Personally did preliminary research for the $4.3 billion Hurricane Harvey relief bill that was passed in Congress.• Advocated on behalf of GHP to Texas senate and congress members in Austin against the infamous “bathroom bill”.• Worked on the Houston School District “Recapture” case by starting a grassroots voter-information campaign to save taxpayers over $8 billion in potential property taxes.

Houston, Texas Area

• Assist in preparation of monthly and quarterly reports• Handle administrative aspects of event planning for various committee meetings as needed.• Attend Texas Senate and House of Representative chambers and committees in Austin Texas• Visit with Texas Senate and House staff, distributing materials, and maintaining relationships with representatives.• Work various annual events, featuring Texas Governor, Lt. Governor, Houston Mayor, U.S. Congressmen, and many other elected officials.

Houston, Texas Area

• Organize and prepare membership events• Analyze information and data for acquiring new prospective companies• Attend multiple committee meetings (Early Childhood Matters, Champions for Houston)• Contact organization leaders with event information and invitations• Survey companies for National Cost of Living Index• Keep minutes and records of meetings

Pequot Lakes, Minnesota

• Customer service• Prepare and serve orders for guests• Train new employees in company processes

Bachelor’S Degree, Marketing

Activities and Societies: CGA (Community Government Association) Executives Board, Senior Class Secretary, Finance/Budget Committee.

Highschool Diploma

Activities and Societies: Soccer, Marching Band, Jazz Band, Boy Scouts