Alexander Perchey Email & Phone Number

Berlin, Germany

Client pitching - presenting successful marketing strategies to a multitude of clients within the gaming industry working with multiple teams throughout the company such as design, social media, influencer and production Concept development - Creating bold concepts that deliver to client briefsBrainstorm and workshop - Running brainstorming sessions for concepts and workshops internally around performance marketing Copywriting - Creating compelling campaign narratives Research - finding brand and market analysis that determines a successful strategy/campaign Budgeting - preparing and executing a promotion strategy for online marketing for Germany’s 2nd largest gaming festival Analysis - created processes to automate the collection of all marketing data into a central location

Berlin, Germany

Scaled a full funnel acquisition process. Improved hiring from 50 to 10k monthly hires - paid, organic and referralImplemented full funnel marketing strategy across 4 markets. Managed a cross functional team tasked with increasing lead generationDesigned and implemented an application landing page - improved CVR from 10% - 23%Managed 6 figure weekly marketing spend - created channel budgeting calculation to maximise spend on best performing channelsManaged 4 person performance marketing team to help achieve the monthly hiring targetsBudgeting - Developed budgeting process to maximise performance per channel

Barcelona, Catalonia, Spain

Content Creation - Successfully launched and ran SEO strategy, include blog style articles. Copywriting for paid and organic media campaigns Acquisition - Reimagined the localised referral program into a global acquisition channel with 10% greater CVR than the next best channelPerformance Marketing - Managed and optimised online marketing campaigns, implementing lead form generation and discovery adsCampaign Management - Conceptualised and managed a localised video production with external agency, rolled out ads on performance channels

Berlin Area, Germany

Campaign Manager - Responsible for acquisition across all channels, including budgeting and reporting for 7 brands in 21 countriesProject Management - Creation and implementation of global referral program and job platform marketing channelChannel Manager - Global job platform channel manager, working closely with Recruitics (3rd party aggregator) to optimise each campaign to increase conversion rate by 4%SEO manager - Oversaw the migration of all landing pages to Wordpress, working closely with SEO and SEM team to constantly optimise each page and to drive acquisitions

Berlin Area, Germany

Performance Marketing – Managed and reported multichannel global lead generation including Facebook (Smartly), SEM (Adwords Editor), Job Platform (recruitics) and YouTube campaigns. Product Management – Worked alongside a developer to help implement a more efficient application flow for riders. Streamlined the application process by overseeing an in house portal which connects directly to the lead page, including all tracking.Content creation - Copywriting for job platform descriptions and facebook ads, assisted the designer with defining and implementing specific rider brand guidelines across multiple brands.Branding – Revised and contributed to the reshaping of rider values and created campaigns alongside Campaign Manager. Contributed to the design and content of the lead page.

Berlin Area, Germany

Product Management – Migrated 5 brands’ rider landing pages to WordPress, includingdesign, content, tracking, SEO and reporting. Improved CTR 25% and CPA 10€Performance Marketing – For lead generation, centralized global job platform campaigns including content creation and budgeting. Improved cost per hire by 8% in 4 months. Facebook campaign management using Smartly and Tableau. SEM campaign management using Adwords Editor.Branding – Revised and reshaped rider brand values and created campaigns withCampaign Manager. Managed Facebook campaigns via Smartly. Improved churnrate by 2 months

Paris Area, France

Mixvibes: DJ software solutions (Creative music apps for DJ & Producers)Public Relations - assisted in contacting and maintaining relations with media outlets Photoshop - Creation of Album Artworks for Remixlive and content creation for social platforms postingPush Notification - Weekly push notifications sent to millions of users using OneSignal Newsletter - Biweekly newsletter sent to hundreds of thousands of subscribers using MailJetWeb Design - Altering the company website according to updates and releases using WordPressCRM - In charge of the support service through email and FacebookCommunity Management - In charge of posting articles and photos to Facebook (400,000 users) and Twitter to increase new users

Paris Area, France

Data Analysis – Collating quantitative & qualitative research in ExcelClient Management – Managed relations with correspondents from 4 major international film companies as well as many non majorMarket Reports – Produced a fortnightly report and analysis on various themes of the film industry eg; Animation Films Impact in France and Market Inflation Analysis

Paris Area, France

Masters Of Marketing And International Relations

Marketing and International Relations

Bachelor Of Arts (B.A.), Marketing, Sociology And Anthropology

Bachelor of Arts Major: Film & Anthropology Minor: Marketing

Education record

High School