Alexander Perchey Email & Phone Number

Berlin, Germany

Client pitching - presenting successful marketing strategies to a multitude of clients within the gaming industry working with multiple teams throughout the company such as design, social media, influencer and production Concept development - Creating bold concepts that deliver to client briefsBrainstorm and workshop - Running brainstorming sessions for.

Berlin, Germany

Scaled a full funnel acquisition process. Improved hiring from 50 to 10k monthly hires - paid, organic and referralImplemented full funnel marketing strategy across 4 markets. Managed a cross functional team tasked with increasing lead generationDesigned and implemented an application landing page - improved CVR from 10% - 23%Managed 6 figure weekly.

Barcelona, Catalonia, Spain

Content Creation - Successfully launched and ran SEO strategy, include blog style articles. Copywriting for paid and organic media campaigns Acquisition - Reimagined the localised referral program into a global acquisition channel with 10% greater CVR than the next best channelPerformance Marketing - Managed and optimised online marketing campaigns.

Berlin Area, Germany

Campaign Manager - Responsible for acquisition across all channels, including budgeting and reporting for 7 brands in 21 countriesProject Management - Creation and implementation of global referral program and job platform marketing channelChannel Manager - Global job platform channel manager, working closely with Recruitics (3rd party aggregator) to.

Berlin Area, Germany

Performance Marketing – Managed and reported multichannel global lead generation including Facebook (Smartly), SEM (Adwords Editor), Job Platform (recruitics) and YouTube campaigns. Product Management – Worked alongside a developer to help implement a more efficient application flow for riders. Streamlined the application process by overseeing an in house.

Berlin Area, Germany

Product Management – Migrated 5 brands’ rider landing pages to WordPress, includingdesign, content, tracking, SEO and reporting. Improved CTR 25% and CPA 10€Performance Marketing – For lead generation, centralized global job platform campaigns including content creation and budgeting. Improved cost per hire by 8% in 4 months. Facebook campaign management.

Paris Area, France

Mixvibes: DJ software solutions (Creative music apps for DJ & Producers)Public Relations - assisted in contacting and maintaining relations with media outlets Photoshop - Creation of Album Artworks for Remixlive and content creation for social platforms postingPush Notification - Weekly push notifications sent to millions of users using OneSignal.

Paris Area, France

Data Analysis – Collating quantitative & qualitative research in ExcelClient Management – Managed relations with correspondents from 4 major international film companies as well as many non majorMarket Reports – Produced a fortnightly report and analysis on various themes of the film industry eg; Animation Films Impact in France and Market Inflation Analysis

Paris Area, France

Masters Of Marketing And International Relations

Marketing and International Relations

Bachelor Of Arts (B.A.), Marketing, Sociology And Anthropology

Bachelor of Arts Major: Film & Anthropology Minor: Marketing

Education record

High School