Alexander Perez Email and Phone Number

I have over 30 years of experience in spirits brand management, spirit brand restaurant and hotel consultation, and brand building and marketing. I am an experienced Beverage Director for the restaurant sector. I have experience in beer, wine, and spirits sales, collaboration in the hospitality, wine, beer, and spirits sectors as well as successful experience with chain, off-premise, and on-premise sales, merchandising, and representation (Haralambos Beverage, Southern Wine and Spirits & Wine Warehouse, International Wine). Experienced spirits judge, Experience in the bartending sector having built a mobile bar service with a team of bartenders for private and corporate events including educational team-building programs. Bar consultation for brand representation, cocktail and menu design as well as staff education and training. Experienced with developing and executing public and private tasting events. 25 years of experience publishing a successful and influential Mexican spirits magazine, Tequila Aficionado.My expertise includes project management, team building, marketing, public relations, strategic planning, category sales and management, budgeting, analytical and data analysis as well as public speaking and teaching in both English and Spanish.I am also a versatile healthcare, and business development professional, who has created, implemented, and managed business units that have generated more than $7 million in revenues annually for acute-care hospitals with up to 450 beds in the private and academic space. Areas of specialization have been Transfusion-free medicine, patient blood management, hospital business development, and physician relations.