Marketing Specialist
Charlottesville, Va
• Coordinated with Orthopedic surgeons and Neurosurgeons and their staff to assist in their marketing efforts, including: market research, selecting best-practices for effective communication with patients and referring physicians and implementing marketing strategies and collecting back-end data for analysis. • Created educational digital materials, info graphics and website content to increase awareness and support of UVA Health System initiatives including Orthopedic, Neurosciences, regional Outpatient Clinics and medical and surgical sub-specialty service offerings. • Served as the University of Virginia Health System liaison to the UVA Athletics Department. Duties included negotiating contract terms, drafting advertisement copy and working closely with the in-house Design Team to create collateral pieces for in-venue and digital placement, coordinating hospitality events for community physicians to foster relationships and increase referrals to UVA Health. • Acted as the UVA Health System media contact for local, regional and nation media outlets to promote UVA Health System providers with timely and informative stories, highlighting recent technology advancements, awards and research in the field of medical science and discovery. • Managed several projects includining the groundbreakings and openings for several buildings at UVA including the UVA Battle Building Children's Hospital, UVA South Tower Hospital Expansion and the UVA Orthopedic Center Ivy Road.