Alexander Roth Email & Phone Number

New York, NY, US

Greater New York City Area

• Created and developed digital fashion and style guide for young urban men focused on the intersection of contemporary street wear and high fashion.
• Devised social media, audience development and public relations efforts, resulting in an audience of more than 39,000 with monthly impressions averaging over 1.2M+
• Created content and styled for clients, including:Nike
• Prada
• GUESS Jeans
• What Goes Around Comes Around NYC

Greater New York City Area

• Styled shoot, devised and executed brand strategies within the MANUAL team, spearheaded client partnerships with: KSUBI
• CFDA
• The North Face
• Vogue MagazineAdditional client partnerships as part of the MANUAL team include: Carhartt
• Marc Jacobs
• Hypebeast Magazine

Greater New York City Area

• Provide and gather creative input and execute plans for collections, designs and licensing for genderless contemporary streetwear brand; style, cast and produce photoshoots for seasonal print and digital look books.
• Styled, casted and coordinated the FW18, SS19 and FW19 look books as part of theWeSC America Inc., New York, New York 2017 – Presentcreative team.
• Contributed design direction with CEO/Creative Director for the SS19 andFW19 collections.
• Reduced inventory and associated SKUs for SS19 and FW19 by researchingsales history and market trends, resulting in increased profits and38% decrease in SKUs.
• Devised merchandising plan across multiple seasons for WeSC SOHO flagshipstore, planned floor layout for item drop-dates, styled window displays and in-store graphics and schedules.
• Authored and executed social media plan rebranding WeSC to a more youthful audience.

Greater New York City Area

• Coordinated product placement in fashion photo-shoots, organized and tracked clothing and accessories for brands and upcoming shoots. Assisted on-set photographers with staging, production and styling for editorial.
• Contacted and secured samples for photo shoots and editorial content from design houses and through public relations firms.
• Tracked and organized flow of samples
• Researched fashion trends, brands and styles

Greater New York City Area

• Executed social media programs, authored and edited articles for leading media organization in the performing arts.
• Researched, devised and implemented organization's push onto multiple social media platforms.
• Managed artists' schedules and coordinated presentations for Musical America's annual awards event at Carnegie Hall.

Greater New York City Area

• Created and broadcast social media for summer events at Lincoln Center for the Performing Arts.
• Conducted attendee management for the Lincoln Center Out of Doors Festival
• Coordinated vendor arrangements and placement and daily event setup and breakdown.

Bachelor Of Science - Bs, Business Administration And Management, General

Activities and Societies: National Society of Collegiate Scholars (inducted April 2015) • Bloomberg Essentials Certification for Equities

Education record