» Performance and partner management for a media product serving up to 28 m users/month» Executing global content strategy for a highly personalized digital product» Editorial control of all content channels increasing overall traffic and user loyalty» Regional representative in global teams driving platform evolution and content planning» Channel innovation driver and content manager dealing with over 120 media partners» Subject-matter expert and evangelist for publishing platform and software solutions» Key stakeholder in global ad quality assurance and eCommerce projects» Establish strong alliances with the media and publishing industry as well as advertisers

» Managing premium publisher relationships and assuring content quality, user experience and economic success against KPIs such as user engagement, return frequency (loyalty) and monetization» Responsible for Microsoft News Network DACH online channels and administration of external agency team» Introduction of hybrid and remote work model resulting in lower editorial cost while improving team efficiency» Partner Management, Content Management and Content Marketing» Driving change from curated to personalized and AI driven portal» Video, Entertainment, Health & Fitness and Sport channel expertise» Content Creation» Digital Content Strategy, Business Management and Product Development

» Managed outsourcing and transformation of editorial services» Vertical Product Management» Editorial & Content Strategy» Content Partner Management» Digital transformation from on-site management to remote management» eCommerce Management Windows Store

» Team lead for editorial vendors planning and producing content for MSN network in the DACH region» Strong increase in traffic and revenue by creating high quality content, developing new products and features and through collaboration with Microsoft product BG’s» Head of Sport, Autos and Health & Fitness editorial vertical» Hiring, Training, Management of Editors» Content and Editorial Strategy, Content Partner Management» International projects lead

» Leading a team of editors and freelancers creating and curating content for up to 20 million users/month.» Short-, mid- and long-term editorial and content special conception, channel and innovations planning, development of new channels and content formats. » Partner, content and agency management on a national and international level.» Social media and SEO strategy implementation. » Planning and launch of local and international sales specials in cooperation with sales teams.

» Product responsibility for full portal and management of editorial staff. » Closing content syndication deals, driving product planning and technical evolution of portal and content management system.

» Transform MSN portal from outsourced to owned and operated model setting up editorial and partner infrastructure from scratch» Identify and negotiate external publisher and agency content partnerships (use rights).» Shape and structure UX and tonality of MSN channels» Coordinate with international teams and local program management to implement new features into products

» Conception and full relaunch of content portal, media partner acquisition and management» Content and product manager, subject-matter expert for publishing tools and editorial UX

Conception, launch and administration of multi-language brand websites, web shop and online marketing magazine as well as external agency management and event coverage

Draft, launch and manage all German online editions of Condé Nast magazines and lead GQ.com website editorially.

Trainee Marketing & Advertising DepartmentDegree: "Werbekaufmann"