Originally hired to take ownership of the internal Salesforce platform, organisational changes allowed for me to develop into a new role where I took responsibility of:• Taking hands-on ownership of company’s Pardot instance: building e-mail / targeted drip campaigns and ensuring a clean flow of information between Salesforce and Pardot; building landing pages, creating forms, collecting and enriching data• Driving the lead generation efforts by utilizing data and collaborating with the sales team to approach prospects. Achievement: Pro-actively cooperated with Sales to create individual e-mail drip campaigns to support their efforts creating USD 1.3m in new opportunities for the business. Achievement: Over 500 whitepaper downloads (set up forms and flow of information, built dashboards to visualize inconsistencies and performance, reported on potential areas of improvement to Head of Marketing and other senior stakeholders).• Creating an efficient background framework for qualifying and scoring potential prospects in Pardot.• Devising and delivering demand generation programs that effectively drive generation and conversion of leads.Achievement: Contributed to driving a 20% MQL-to-SQL ratio.• Working with Chief Innovation Officer and other senior stakeholders in order to define and optimize the current flow of data and acting as a point of contact between the Sales, Marketing and Consulting department; advocating data best practice.Achievement: Have been representing Ixxus' interests in ongoing business-wide discussions about measuring marketing impact on overall sales.Achievement: Outlined and persisted on implementing processes in connection with lead assignment, lead qualification and lead processing to ensure a 24-hour lead allocation.• Working with third-party vendors to purchase strategic data for sales and marketing enablement.

I was promoted to this role to take ownership of a new project that had launched in July 2014. During my time within this role, I:• Successfully delivered a CHF 0.5m system project where I launched a new CMS, bilingual website, online quotation tool and Salesforce instance. • Developed numerous CMS and CRM processes and functionalities for key stakeholders, which significantly increased the overall workflow efficiency by up to 200%. • Collaborated with business analytics to roll out a new reporting system which gave the business accurate booking numbers. • Managed a team of up to 12 outsourced data admins where I was the internal point of contact for defining weekly goals and providing support. • Led the post launch phase, introducing multiple performance optimizations and new functionality that had to be de-scoped during the main phase of the project.

I started at Pro Linguis as a Product Management Assistant where my primary responsibility was content and data management. During my time here, I:• Produced print articles and brochure intros.• Contributed to re-design of brochures, where I wrote and edited most of the German content.• Managed the content management system, double checking all information to be pushed live was correct