I spearheaded the creation of a full-scale national public opinion research practice from the ground up, encompassing both qualitative and quantitative methodologies. This comprehensive effort involved hiring and training a skilled team, developing and implementing standard operating procedures, and establishing robust quality control measures. I collaborated closely with internal and external stakeholders to ensure alignment and deliver high-quality research. Additionally, I managed the P&L… Show more I spearheaded the creation of a full-scale national public opinion research practice from the ground up, encompassing both qualitative and quantitative methodologies. This comprehensive effort involved hiring and training a skilled team, developing and implementing standard operating procedures, and establishing robust quality control measures. I collaborated closely with internal and external stakeholders to ensure alignment and deliver high-quality research. Additionally, I managed the P&L, overseeing budgeting and financial planning, and provided strong leadership and direction to the team. This experience honed my skills in strategic planning, team management, and delivering actionable insights to clients. Show less

We make, change, and mobilize public opinion

Part of a team that established the company’s first fully capable research function by developing and implementing processes, procedures, and training programs. As part of this pioneering team, I led comprehensive research initiatives for diverse public and private sector clients, addressing a broad spectrum of issues including campaign strategy, communications, crisis management, and marketing research.

Managed the end-to-end market research process for a diverse range of clients, from initial problem identification to final report delivery. This role involved designing research plans, collecting and analyzing data, and presenting actionable insights to support client decision-making. Gained foundational experience in various research methodologies and developed strong client communication skills.

Responsible for the sale of natural gas contracts in door-to-door sales across Ontario. Rated top sales agent (i.e., most number of sales for a given week) in Ontario on numerous occasions among hundreds of provincial agents.