Oversees marketing campaigns as well as successful new systems to streamline business practices for 13 pet specialty retail locations. Enhances touch points to elevate consumer perception and drive revenue.• Orchestrated and launched partnership with Instacart for delivery expansion, resulting in a 264% increase in gross online revenue year over year• Facilitated implementation of new POS system which automates customer loyalty tracking and inventory management, reducing labor costs.• Onboarded booking application for pet grooming services that increased client online booking by roughly 230%, while also digitally funneling the collection of liability waivers that safeguard the company from potential legal disputes.• Consistently collaborates with brand partners, store managers and key company stakeholders on company-wide initiatives that span: digital media, email, print, point of purchase and outdoor. Deliverables have contributed to a 43.94% increase in overall sales year over year.• Plans and executes weekly team training that equips our retail associates with product knowledge and key talking points to utilize during the sales process.• Manages social media and public relations. Engaging content results in a 203% increase in post reach and 107% increase in new followers. Buzz-worthy press releases lead to features and exposure in the following notable media outlets: Philadelphia Magazine, The Philadelphia Inquirer, Philadelphia Style, FOX29 and CBS Philly.

Delivers on tight deadlines, requiring attentiveness to detail and timely correspondence to meet the needs of the client. Adapts approach to ensure typography, color palette and visuals are on trend within the client’s industry.• Utilizes Adobe design software to create print collateral as well as digital assets to be implemented into Wordpress, Magento E-Commerce and other web-based platforms. • Establishes trusting relationships with designers, vendors and key clients which include: GreenStreet Coffee, Old Hill Cider, Triptych Salon, Fame House Digital and Ropeadope Records

Hired to lead design for an artwork publishing company, executing a complete company rebrand and establishing new marketing collateral development. Updated and maintained an e-commerce website with new digital content weekly that included landing pages, banner ads and promotional videos employing motion graphics. Increased market visibility via targeted social media and HTML email marketing campaigns. Infographic led sales pages were employed to streamline B2B wholesale sales initiatives. • Redesigned company website to employ a mobile responsive Magento platform. Utilized SEO best practices resulting in measurable gains in category position, CTR and sales conversions. Aggregated 1,200+ products to Amazon and Facebook catalogs for an additional $46,000 in sales revenue for last fiscal quarter of 2018.• Increased market visibility via targeted social media and HTML email marketing campaigns. Social accounts saw consistent growth of 35% per month corresponding with direct product sales.• Created new rebranding initiative and messaging. Elevates brand perception through polished original content that included professional product photography, motion graphic video and copywriting in style consistent with brand vision.

Played a key role in the rebranding of Larry Gold’s legendary recording studio by providing graphic support for events social media and a complete website rebuild. Produced and maintained branded materials for musicians, including: sales decks, promo cards, POP displays, brochures, business cards, logo, packaging and D2C merchandise which effectively engaged with our target audience.