Alexander Scherbakov Email & Phone Number

Charlotte, Nc, Us

- Construction of model mix, SEO tools, P&L calculation for 500+ SKU’s listing on Marketplaces (WB, Ozon, SberMarket, Yandex Market, Avito) in Russia, Satu.kz and Kaspi.kz in Kazakhstan, Rozetka.ua in Ukraine. Building of SAP and Oracle API (SQL database and Power BI) infrastructure for smooth listing and ROI analysis of Russia&CIS Online shops and Marketplaces.- Management of Russian Distribution channels through direct collaboration with 500+ Consumer electronics, HoReCa, Cash&Carry… Show more - Construction of model mix, SEO tools, P&L calculation for 500+ SKU’s listing on Marketplaces (WB, Ozon, SberMarket, Yandex Market, Avito) in Russia, Satu.kz and Kaspi.kz in Kazakhstan, Rozetka.ua in Ukraine. Building of SAP and Oracle API (SQL database and Power BI) infrastructure for smooth listing and ROI analysis of Russia&CIS Online shops and Marketplaces.- Management of Russian Distribution channels through direct collaboration with 500+ Consumer electronics, HoReCa, Cash&Carry, DIY retail chains with the following expansion to five CIS countries (Ukraine, Belorussia, Kazakhstan, Georgia, Armenia).- Settlement of Due diligence/Legal aspects, appropriate Incoterms, averaged Payment credit, Back and Front bonuses level in new Contracts for 50+ Distributors in CIS countries.- Short and long-term Forecasting of differentiated budgeting, where Production capacity of 5 factories and following Logistics infrastructure lead-times are aligned with to secure regular Stock level in each country. - Building of Certification and Custom clearance infrastructure for smooth declaring of 500 SKU’s at Custom points.- National Marketing campaigns - a mix of online organic/paid Search optimization, Social-Media and focused B2B and B2C Online platforms, listing on major Marketplaces, supported by parallel Trade marketing activities in 2000+ Retail stores.- Implementation of original Digital-Matrix management reporting structure for 6 departments with 30 Employers, when each activity is planned in advance with fixed KPI and ROI metrics.- Reconciliation of Balances and Payment terms with Distributors on quarter basis, Management of Wholesale and RRP price levels in Offline and Online channels through SQL Database analytics tool, assuming different mark-up levels in each channel and required corporate P&L metrics.- Actual execution of responsibilities above has resulted in 5 times revenue growth during last 5 years, with targeted average Corporate GP level, in Russia&CIS. Show less

Moscow, Moscow City, Russia

- Drive strategic partnership with 500+ Consumer electronics, GSM and Cash&Carry retail chains, digital software system integrators and hardware producers.- Management of Long/short-term sell in and sell out analytics, in-store shelf share, stock compensation, Dealers ATL&BTL Marketing funds to hit Quarter/Year Budget targets, assuming actual 20% market share growth per year.- Management of 300+ Disney SKU’s presence on iTunes, App Store, Xbox live and PlayStation networks, including… Show more - Drive strategic partnership with 500+ Consumer electronics, GSM and Cash&Carry retail chains, digital software system integrators and hardware producers.- Management of Long/short-term sell in and sell out analytics, in-store shelf share, stock compensation, Dealers ATL&BTL Marketing funds to hit Quarter/Year Budget targets, assuming actual 20% market share growth per year.- Management of 300+ Disney SKU’s presence on iTunes, App Store, Xbox live and PlayStation networks, including new titles listing, digital bundles, price repositioning and online activities. Definition of online, digital, packaged goods marketing engagement, co-promo plans with digital content producers.- Quarter-wise Dealers commercial conditions renovation, based on actual sell out volume and ETD forecast. Drive sales growth through National ATL&BTL programs with positive ROI and market share growth of 30% per year.- Analysis of Gfk reports with the following relevant action plan, consisting of Actual price matrix revision, distribution channels renovation, competitor’s activities analysis with the following Marketing focused involvement, with parallel Wholesale/RRP prices control and adjustment, if required. Show less

Moscow, Moscow City, Russia

Playstation category:- Building of Offline and Online distribution channels infrastructure for PlayStation Hardware and Software products, that has resulted in 2 times revenue growth, from 65 to 130 mln USD revenue level, per year,- Achievement of 52% market share growth through Dealers commercial conditions renovation on quarter basis and 70+ % shelf space percentage achievement in Consumer Electronics, Mobile, Cash&Carry retail chains and major online shops in Russia&CIS region,-… Show more Playstation category:- Building of Offline and Online distribution channels infrastructure for PlayStation Hardware and Software products, that has resulted in 2 times revenue growth, from 65 to 130 mln USD revenue level, per year,- Achievement of 52% market share growth through Dealers commercial conditions renovation on quarter basis and 70+ % shelf space percentage achievement in Consumer Electronics, Mobile, Cash&Carry retail chains and major online shops in Russia&CIS region,- Online channel development with a regard to expansion plan, covering main High frequent search platforms Yandex and Google.- Management of the Local production of games in Russia and direct import of consoles from Asia through Direct import scheme.- Creation and implementation of Short/Long-term, focused commercial conditions for 50 B2B Distributors and 40 Retail chains, using Zero-budgeting scheme, where actual averaged P&L level is tracked further on monthly and quarterly basis to ensure required EBITDA level of each product.- Creation of the internal procedures, KPI/ROI settlement and motivation programs for Logistics, Sales and Marketing reporting departments with a regard to matrix type of reporting structure with 50 employers.Local billing and SKD production projects for CE products:- Implementation of on-shore projects, including Supply, Logistics, Assembly, Production, Sell in/out management. Throughout control of the Local production, project from pre- to completion status with 700 million USD turnover per year. - Short/Long term commercial conditions creation and implementation for 36 LCD TV Dealers in CIS region with 150 mln USD turnover per year. - Creation of the internal procedures for the staff of 50 employers with a regard to corporate guidelines. - Completed Local Billing project in Russia and LCD TV sets Local production at outsource factory (Semi Knock down) in Kaliningrad with 300 million USD turnover. Show less

Moscow, Moscow City, Russia

- Leading role in Local billing projects for Philips Consumer Electronics and Lighting departments from start-up to completion status with 150 mln USD budget per year.- Management of production factories in China, Indonesia, Belorussia, Ukraine and Poland, including Production forecasting, Direct import and Distribution in Russia.- Settlement of internal procedures with relevant SAP system transactions plan to start Local Billing project in five CIS countries.- Direct negotiation… Show more - Leading role in Local billing projects for Philips Consumer Electronics and Lighting departments from start-up to completion status with 150 mln USD budget per year.- Management of production factories in China, Indonesia, Belorussia, Ukraine and Poland, including Production forecasting, Direct import and Distribution in Russia.- Settlement of internal procedures with relevant SAP system transactions plan to start Local Billing project in five CIS countries.- Direct negotiation with 150 Consumer Electronics retail chains and Wholesalers in nominated countries for building efficient Supply Chain infrastructure across Russia&CIS countries region. Show less

Cgma Advanced, Business Administration And Management, General, Cgma Diploma

The CGMA Competency Framework is composed of four knowledge areas: technical, business, people and leadership skills. Organizations shared.

P1, Chartered Institute Of Management Accountants, Uk, P1 Course

P2, Chartered Institute Of Management Accountants, P2

Master'S Degree, International Business, Economics

Bachelor'S Degree, Mechatronics, Robotics, And Automation Engineering