🛒background. brands & clientsAuto:BMW 7 questions to yourself (greatest performance of the year | auto launch); Lamborghini Urus x Sila Sveta (best world creative launch Sochi) etc. Aventador; Audi A5 AI x Sila Sveta (the most artificial intelligence integration); Cadillac x OG buda, Volkswagen, General Motors, Geely, GAC, BMW moto, Mini Cooper, KIA, InfinitiFMCG:Nestle (buscuits category at most); Mondelez (ex Kraft Foods); Schwarzkopf & Henkel; Kimberly-Clark; Reckitt Benckiser; Coca-Cola HBC (included Multon); PepsiCo, Dr. Oetker (all categories); Svetocopy; FaberlicTobacco: Phillip Morris, ITG, JTI Alcohol: Anadolu Efes, Jim Beam, Bacardi (Martini especially events)Gadjets: Huawei (all products any category), ZTE, Oppo, XiaomiRetail/online: X5 Retail Group ("Перекресток", "Пятерочка", Vprok); Aliexpress, "М.Видео-Эльдорадо"IT: Microsoft; TikTok; "Авито"; Tele2; Beeline; Cisco; Megafon; MTS; "Яндекс.Доставка"; «Ростелеком». Government: "Сибур"; "Университет им. Губкина"; "Ямал СПГ"; “Росатом”. Banks:«Сбербанк»; “ВТБ”; Sova Capital; “МКБ”; “Альфа-Банк”areas of work:ATL, BTL/TTL, PR, event, creative, music marketing, branding, business development.
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CmoGlory PartnersBangkok, Th -
Chief Marketing OfficerGlory Partners May 2022 - Present- brand building- management - strategy- creative/design- smm- pr- event- production -
New Business DirectorFancy State Jan 2022 - May 2022- video content- ad campaigns- creative strategy- audiobranding and special projects- search & licensing tracks -
Business DevelopmentDepartáment New&Wow Marketing Sep 2019 - Dec 2021Москва, РоссияTOP 50 event agency in the world (Special Events magazine)«М.Видео-Эльдорадо» (internal communications)Lamborghini Urus global launchBMW 7 - 7 questions to yourself launchAudi A5 - Sila Sveta
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New BusinessRain Group Aug 2017 - Aug 2019MoscowProviding full Marketing and advertising support for B2B and B2C clients.ATL: Media, Creative and communication strategy. Direct TV, Radio, Outdoor adv placement.BTL: Events, Promo, MerchandisingDigital: Media, SMM, SERM, Сontextual advertising.• Managing Sales of the group (Prior, Aviator, I-Guru).• Implementation of new compensation mechanics for sales department.• Development of products, sales strategy.• Simultaneous projects.• Deep understanding of marketing activities.
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Regional ManagementIn10Sive Jun 2014 - Jan 2017Nestle; Schwarzkopf & Henkel; Kimberly-Clark; Reckitt Benckiser; Coca-Cola HBC (included Multon); ITGRegional projects; briefing Russian local agencies (BTL, TTL, event projects);Budgeting & optimizationmanaging btl/ttl promo -
Project ManagementRed Communication Group Jun 2012 - Nov 2013Leading BTL, event projects;Project management, out-staffing, posm production, budgeting and optimization
Alexander Schultz Skills
Alexander Schultz Education Details
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Economics
Frequently Asked Questions about Alexander Schultz
What company does Alexander Schultz work for?
Alexander Schultz works for Glory Partners
What is Alexander Schultz's role at the current company?
Alexander Schultz's current role is CMO.
What schools did Alexander Schultz attend?
Alexander Schultz attended Russian State Social University.
What skills is Alexander Schultz known for?
Alexander Schultz has skills like New Business, Trade Marketing, Btl, Project Management, Regional Management, Project Coordination, Social Media Marketing, Business Development.
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