There are four basic directions in our work.- Competitors’ prices monitoring (Price intelligence). In order to generate a retail price and to sell products every shop needs to be aware of the prices of competitors. It is possible for us to gather competitors’ prices from any website and then provide it with consolidated analytics for every commodity group so we can recommend what retail price is better to set up.- Price lists automation. E-shops and trade networks are dealing with big price lists amounts where it is necessary to select the best prices, develop retail prices and implement operative price and availability updates in their ERP systems.- Dynamic pricing. It is used when shops refuse to develop retail prices and to compare them with competitors’ prices manually. In this case the system allows to generate retail prices taking into account the minimum margin and competitors’ prices in auto mode.- The database of products descriptions where there are about 600 thousand descriptions + universal parsing. These descriptions are sold by us to e-shops working with large assortment of goods.

- Organization of an online Prestigio stores from scratch- Development and implementation of marketing strategy to promote the online shop- Sales and marketing budget planning- Development and management of all business processes of online store (logistics, sales, marketing, people hiring)- Lead a team of experts, working with contractors- Preparation and implementation of advertising campaigns on the Internet using: SEO, PPC and banner advertising, evaluation of their effectiveness- Conducting advertising campaigns in Google AdWords, Yandex Direct, Facebook, Vkontakte, LinkedIn- Selection and analysis of semantic core (key search phrases)- Working with the Google Merchant, retargeting- Building an effective web-analytics: Yandex Metrics, Google Analytics- Analysis of the effectiveness of advertising campaigns CTR, ROI, CPC, CPA, CPL, RPU, LTV- Creation and maintenance of targeted advertising campaigns in the social networks- Optimization of pages, navigation in order to increase the conversion, A / B testing pages- Participation in the design of the new site design and interfaces, conducting split tests- Participation in the development and implementation of a mobile version of the site- Coordinate the development of new site tools, setting tasks for programmers, designers, marketing specialists and testers (The tools for setting tasks which we used were Jira, Trello)- Analysis of the effectiveness of advertising campaigns- Promotion of android-application Prestigio eBook Reader through surveys, e-mail and SMS mailing, facebook, admob, appbrain, SEO, videos- Analysis of the effectiveness of advertising campaigns: MAU, DAU, ARPU, ARPPU, LT, LTV, ROI- Introduction of systems analysts: MixPanel, Google Analytics for Apps- Launch and advertising of the following e-book stores: ebooks.prestigioplaza.com, e-kniga.by, padruchnik.by

Search for new customers (cold calling, direct mailing);Development of cooperation with an existing and new key customers;Negotiations with customers at the level of CEOs;Performance of planned targets of sales;Development of documentation (quotations, contracts, new cases and tenders);Search for new ways of attracting customers and expanding existing customer base;Participation in marketing events, presentations and specialized exhibitions, seminars;Teamwork, actively involved in improving the performance of sales;I used to sell the following software: web-sites, IBM Lotus Notes, Microsoft Dynamics, 1C 8.1, individual SAP modules, Cognos BI, development of custom software (outsourcing)

development of tariff plans for Internet access services (Dial-Up, xDSL);search for new customers and negotiating with them;preparation of tender documents and contracts, participation in tenders;marketing promotion of new products and online services;internet services presentations for clients;working on the project for the sale of Internet cards through retail stores and hypermarkets;

Magistral Ltd. was an Internet Service Provider. In this company I performed the following tasks:- technical support of the company's customers;- maintenance of servers' hardware;- control of the correctness of operation and technical condition of server equipment;- resolution of technical issues, interaction with customers;- maintace technical documentation and business correspondence with clients;- working with customer complaints;