Plan and execute all digital marketing, including SEO / SEM, marketing database, email, social media, and display advertising campaignsDesign, create and maintain our presence on social networks.Measure and report the performance of all digital marketing campaigns and evaluate it against objectives (return on investment and KPI)Identify trends and information, and optimize spending and performance based on information.

Provide new and creative growth strategiesPlan, conduct, and measure conversion tests and experimentsCollaborate with internal teams to create landing pages and optimize user experienceUse strong analytical capabilities to evaluate the customer experiencefrom start to finish across multiple channels and customer touch pointsInstrument conversion points and optimize user ranking funnelsCollaborate with agencies and partners of other providersEvaluate emerging… Show more Provide new and creative growth strategiesPlan, conduct, and measure conversion tests and experimentsCollaborate with internal teams to create landing pages and optimize user experienceUse strong analytical capabilities to evaluate the customer experiencefrom start to finish across multiple channels and customer touch pointsInstrument conversion points and optimize user ranking funnelsCollaborate with agencies and partners of other providersEvaluate emerging technologiesProvide thought leadership and perspective for the adoption of novelties when appropriate. Show less

Design and develop the content strategy for main markets. Define concrete and quantifiable objectives to measure the content strategy. Writing of advertising pieces and any brand message such as devising / producing / developing / publishing content for blog post, infographics, website content, landing pages, lead nurturing, sequences, conversational scripts, etc.Work with design teams for content production (graphics, blog, videos, etc.).