Alexander Smyth Email & Phone Number

County Dublin, Ireland

County Dublin, Ireland

As a Marketing Analytics and Operations Specialist at MongoDB, I play a pivotal role in supporting the Marketing Operations team by delivering actionable insights and strategic data-driven recommendations. I specialize in data analysis, reporting, and dashboard creation, working closely with cross-functional teams to optimize marketing strategies and improve campaign performance.I leverage a variety of tools and technologies to build and maintain reports, dashboards, and in-depth analyses, ensuring marketing decisions are informed by accurate, real-time data. My focus is on uncovering key trends, measuring marketing ROI, and driving continuous improvements in the marketing funnel.Key Responsibilities:Marketing Funnel Analysis: Conduct deep dives into marketing funnels to identify drivers of performance and opportunities for optimization.Data-Driven Insights: Utilize SQL, Tableau, and other tools to analyze large datasets, providing insights that guide strategy and enhance decision-making.Cross-Functional Collaboration: Partner with internal teams to align analytical insights with marketing priorities and ensure actionable recommendations.Performance Reporting: Develop and maintain reports and dashboards that track KPIs, campaign effectiveness, and customer journey metrics.Standards and Methodologies: Serve as a resource for marketing metrics, ensuring consistency and best practices across campaigns and departments.Omnichannel Data Analysis: Analyze data across multiple touchpoints to support the ideal marketing mix and optimize the customer journey.Reporting Implementation: Assist in the rollout of new reports and tools, providing training and support for post-launch use.

Dublin, County Dublin, Ireland

During my rotation within LinkedIn Marketing Solutions, I supported the Israel market as a Custom Insights Analyst, working closely with sales teams to deliver data-driven insights and strategic recommendations to clients. I used SQL to analyze large datasets, building custom reports and identifying actionable insights that enhanced customer success and marketing performance.Additionally, I had the opportunity to work with the Value Innovation and Scale Team, where I focused on creating scalable, automated solutions that benefited the global LinkedIn Marketing Solutions (LMS) team.Key Responsibilities:Strategic Partnership with Sales: Collaborated with sales reps to build custom analyses and deliver valuable insights for LinkedIn's clients, driving better campaign results.Data Analysis & SQL: Utilized SQL to extract and analyze large datasets, creating reports and insights that informed decision-making.Brand Presentation Support: Developed presentations for sales reps to share insights with clients, enhancing customer engagement.Global Scaling: Worked with the Value Innovation and Scale Team to create scalable reporting solutions that could be applied globally across LMS.Automated Reporting: Built automated reports in SQL, ensuring that insights were easily updated and accessible across the business.Cross-Functional Collaboration: Partnered with stakeholders in sales to identify opportunities to scale insights, improve alignment, and enhance reporting capabilities across sectors in EMEA.

Dublin, Ireland

During my third rotation at LinkedIn Talent Solutions, I worked within the Sales Operations team, supporting the EMEA SMB (Small and Medium Business) Market. My role involved creating data-driven solutions to empower the sales team with insights for forecasting, sales coaching, and strategic planning.I was responsible for generating reports, ensuring data accuracy, and facilitating day-to-day operations to remove blockers for the sales team. I also collaborated across regions to improve CRM processes and support the smooth operation of the sales organization.Key Responsibilities:Sales Reporting & Forecasting: Created detailed reports to enable the sales team to view metrics at varying levels of granularity, supporting accurate forecasting, sales coaching, and strategic planning.Sales Operations Support: Facilitated the smooth day-to-day operations of the SMB sales organization, helping sales managers overcome obstacles and providing guidance on how to log and store data correctly.CRM Data Management: Provided CRM approvals for the UK, France, and Benelux SMB markets, ensuring consistent data accuracy and alignment across regions.Sales Team Support: Conducted office hours to assist the sales team with any questions and issues, helping them use systems more effectively.Data Hygiene & Integrity: Ensured that all reports adhered to the highest standards of data hygiene, maintaining accuracy and consistency in reporting.

Dublin, Ireland

During my second rotation in the LinkedIn Business Leadership Program (BLP), I worked with the Business Intelligence team within LinkedIn Marketing Solutions Strategic Operations. This role marked the beginning of my journey into Sales Analytics, where I gained foundational skills in SQL, Microsoft Excel, and Tableau, alongside deepening my understanding of LinkedIn’s data ecosystem. My mission was to contribute to the team’s goal of delivering the right data to the right people as quickly and efficiently as possible.Key Responsibilities:Project Leadership: Led a project to develop a new tool for tracking tool usage across teams, providing in-depth statistics for each team’s activities.End-to-End Project Management: Managed the project lifecycle from inception to release, including needs analysis, data preparation, exploratory analysis, modeling, validation, visualization, and presentation.Stakeholder Collaboration: Worked closely with stakeholders to refine project goals and ensure the final product met business needs.SQL & Tableau Skills Development: Trained in SQL and Tableau through a combination of self-guided learning and mentorship, enhancing my data analysis and visualization skills.Cross-Team Collaboration: Collaborated with multiple teams to maintain data quality, ensure accurate data maintenance, and ensure cross-functional alignment.End-User Support: Provided support during office hours, assisting end users with debugging and using the tools developed by the team.Data Management: Assisted with assigning user permissions and maintaining data clarity across systems.

Dublin, Ireland

The beginning of my journey in the LinkedIn Business Leadership Programme (BLP) involved a three-month rotation with the Global Customer Operations team. During this time, I worked closely with the Sales Solutions team, gaining valuable insights into the backend of LinkedIn products and developing a deeper understanding of LinkedIn’s customer base.Key Responsibilities:Customer Support: Managed and resolved support tickets within Salesforce, providing timely and effective solutions to customer inquiries.Quality Assurance: Met weekly OKRs (Objectives and Key Results) focused on answer quality, ensuring that customer interactions were handled efficiently and professionally.Refunds & Cancellations: Processed refunds and cancellations for members, maintaining accurate records and following company guidelines.Sales Navigator Education: Educated members on the value of Sales Navigator, assisting them in optimizing their use of the platform to drive business success.Cross-Functional Collaboration: Worked closely with other teams to ensure a high-quality customer experience, ensuring that customer issues were resolved quickly and effectively.

Dublin, Ireland

During my time at Skechers, I developed the discipline required to deliver exceptional customer experiences while achieving sales results. Through the "You Are The Difference" Sales Methodology, I honed my ability to understand customer needs and adjust my approach to suit different personalities. This experience sharpened my communication skills and sales techniques.Key Responsibilities:Achieving Sales Targets: Met ambitious sales goals with a strong focus on up-selling and maximizing each customer interaction.Customer Experience: Delivered outstanding customer service, ensuring each customer had a personalized and positive shopping experience.Effective Communication: Developed strong communication skills by learning to engage with a variety of customers and adapting my approach accordingly.

Dublin, Ireland

As part of my final year in my Marketing degree, I worked with a company during the Christmas period to achieve specific goals outlined in a brief. This project was a key part of my Marketing Analysis module, where I focused on utilizing Google Analytics to track metrics, strategize campaigns, and identify opportunities to meet the company’s objectives.Key Responsibilities:Achieving KPIs: Met the company’s goals as outlined in the project brief, ensuring key performance indicators (KPIs) were hit.Group Collaboration: Worked with fellow students to ensure high productivity and leveraged individual team members’ strengths to achieve the best results.Data-Driven Strategy: Utilized Google Analytics to track metrics, inform decisions, and identify opportunities for campaign optimization.

Dublin, Ireland

During my internship with St. Vincent De Paul, I managed the Word Power Scheme, a core project aimed at improving literacy for children from disadvantaged families in Ireland by providing free books. I took on the exciting challenge of community marketing, project coordination, and overseeing logistics for a large volunteer-driven initiative.Key Responsibilities:Community Marketing: Designed and executed marketing campaigns to raise awareness and promote the Word Power Scheme, focusing on local community engagement.Social Media Planning: Developed and implemented social media strategies to reach a wider audience and encourage support for the initiative.Volunteer Coordination: Managed and trained corporate volunteers and secondary school students to help execute the project effectively.Logistics & Distribution: Coordinated stock levels, packaging, warehouse management, and delivery to ensure smooth operations.Project Management: Oversaw the planning and execution of various project tasks, ensuring timelines were met and stakeholders were informed.