- Process Automation: Implemented automation solutions by creating Python scripts, optimizing data cleaning, transformation, and categorization processes. These automations reduced the time required for these processes by 93%, which increased team productivity.- Data Extraction and Connection: Developed queries for data extraction from SharePoint, using various SQL functions to connect and manage information for thousands of employees, improving extraction speed by 30%.- Dashboard Creation: Developed key metrics and complex data visualizations at a multi-state level, specifically designed to support the strategic decision-making of operational managers. This enabled in-depth data analysis, facilitated trend identification, regional performance evaluation, and the tracking of dozens of KPIs, leading to the formulation of strategies based on precise and up-to-date information.

- Digital Marketing: Creation and optimization of advertising campaigns through Google Ads, Meta Ads, and Google Analytics, generating increase in sales.- Data Analysis: Extensive use of SQL to extract, transform, and load (ETL) data from various sources, ensuring data integrity and quality for more accurate analysis.- Predictive Models: Development and deployment of predictive models using Python, applying machine learning techniques to accurately predict service prices, resulting in time saving.- Data Visualization: Creation of interactive reports and dashboards in Power BI to visualize key metrics and support strategic decision-making.