Alexander Tereshchenko Email & Phone Number

Киев, Украина

Full launch of bank CRM processes:● Development of CRM strategy and implementation roadmap from scratch and approval at the bank board level● Design and supervision of CRM DWH implementation for aggregation of data to form a base for granular segmentation within the whole period of customer lifecycle● Design and implementation of reporting templates and tools for CRM analytics● Establishment of targeting strategies, design, launch and execution of campaigns with continuous analysis and optimization focused on:- Acquisition of new customers (credit & debit cards, cash loans)- Credit card engagement campaigns (accelerating the speed of card activation and triggering for more spending)- Cross-sale (credit cards or cash loans offer);- Up-sell campaigns- Retention (targeted personalized offers)- Win-back- Event-based campaigns. Design and approval of customer engagement model as part of the credit card offer promotion with the focus on main product advantages. The model serves to regularly identify customer segments based on the product life cycle and triggers relevant communications.

Киев, Украина

Key achievements:● Reduction of campaign costs and saving up to 42% of budget on regular campaigns. ● Increase of customer loyalty by 7% due to introduction of more granular approach to segmentation, dynamics and frequency of communications;● Design and approval of the Campaign Management Regulation and Contact Policy.Key responsibilities:● Planning the activities of the department● Continuous assessment and mitigation of risks affecting the achievement of the set goals● Initiation, execution, control and analysis of ongoing CRM campaigns (x-sell, promo, up-sell)● Resource management within campaigns● Supervision of the Call Center

Киев, Украина

Key achievements:● Development of communication channels with customers (launch and implementation of additional channels: Viber & e-mail)● Optimization of methodology and processes for credit limits assignment, launch of dedicated campaignsKey responsibilities:● Credit cards portfolio management● Cross-sell process supervision (criteria, planning, cash-flow forecasting)● CRM campaigns launch and execution supervision● Development of communication channels with customers and new entry points for cross-sale

Киев, Украина

Киев, Украина

Key achievements:● Initiation, launch and completion of project for cards delivery by courier service project (including negotiations and contract signing with partners)● Revision of process of sale and distribution of cards and change management to ensure full compliance to Law of Ukraine "On Consumer Lending"Key responsibilities:● Planning the activities of the department in accordance with the business plan and objectives set by the management. Assessment of risks affecting the achievement of the set goals● Initiation, execution, control and analysis of ongoing CRM campaigns and marketing communications (x-sell, promo, up-sell, loyalty, info)● Resource management within campaigns● Supervision of the call center (preparation of plans, conversation scripts, keeping IVR up to date, participation in operator training)● Development of communication channels with customers and new entry points for cross-sale

Киев, Украина

Key achievement:● Implemented the Top-Up (increasing the credit load on a cash loan): development and approval of the project, preparation of the documentary base, calculation of the segment and offers. Test response - 45%, scaling - 12.5%.Key responsibilities:● Planning the activities of the department in accordance with the business plan and objectives set by the management. Assessment of risks affecting the achievement of the set goals● Analytical task setting and supervising● Credit cards portfolio management● Cross sell process supervising (criteria, planning, cash flow forecasting)● CRM campaigns initiation, execution control and analysis

Киев, Украина

Киев, Украина

Key achievements:● Design and launch of credit cards engagement process (activation rate increased from 73 up to 86%)● Launch of regular up-sell campaigns ( increase in good credits cards portfolio by 17%)● Redesign of cross-sell processes (conversion ratio increase from 24 to 31%);Key responsibilities:● Credit cards portfolio management● Cross-sell process supervision (criteria, planning, cash-flow forecasting)● CRM campaigns initiation, execution control and analysis

Киев, Украина

Key achievements:● Based on the behavioral model of clients, he conducted a CBA of card products, as a result of which the BIN products used were changed, which allowed the Bank to save more than UAH 600K / month.Key responsibilities:● Initiation, execution, control and analysis of ongoing CRM campaigns and marketing communications (x-sell, promo, up-sell, loyalty, info);● Resource management within campaigns;● Supervision of the Call Center (preparation of plans, speech scripts, keeping IVR up to date, participation in operator training);● Development of communication channels with clients and new entry points for cross-selling.

Киев, Украина

Key achievements:● Increase in sales of Call Center with the help of consolidation of communication processes in CRM: development and approval of a campaign plan, partner contract negotiations and signing management, design and optimization of KPIs, full campaign execution control● Launch of a new communication channel of ATM message to client● Updating directories and increasing the quality of contact database by updating customer personal dataКлючевые обязанности:● Development, implementation, control and analysis of CRM campaigns● Resource management within campaigns● Development of communication channels with clients● Supervision of Call Center● Development of functional and technical documentation for the directions of the department

Кривой Рог, Днепропетровская Область, Украина

Key achievements:● Twice awarded the title of "Service Star".Key responsibilities:Acquisition of new Corporate & SME & Retail customers (for all bank products), sale of products and servicing customers.

Кривой Рог, Днепропетровская Область, Украина

Key achievements:● Issued more than 17 loans (auto, cash, cards) in the amount of UAH 0.5M (NPL - 0.0%) for the period of 6 monthsKey responsibilities:Attracting and consulting of SME & Retail customers (all bank products), issuing loans, control of payment discipline.

Кривой Рог, Днепропетровская Область, Украина

Key achievements:● Issued more than 350 loans (POS, cards) in the amount of UAH 1.2M (NPL - 4.1%) for the period of 2 years;● Designed a new credit card repayment schedule calculator that was implemented for the entire Bank.Key responsibilities:Attracting and consulting clients (all bank products), issuing loans, control of payment discipline.