Alexander Tereshchenko Email & Phone Number

Киев, Украина

• Full launch of bank CRM processes:
• Development of CRM strategy and implementation roadmap from scratch and approval at the bank board level
• Design and supervision of CRM DWH implementation for aggregation of data to form a base for granular segmentation within the whole period of customer lifecycle
• Design and implementation of reporting templates and tools for CRM analytics
• Establishment of targeting strategies, design, launch and execution of campaigns with continuous analysis and optimization focused on:- Acquisition of new customers (credit & debit cards, cash loans)- Credit card.

Киев, Украина

• Key achievements:
• Reduction of campaign costs and saving up to 42% of budget on regular campaigns.
• Increase of customer loyalty by 7% due to introduction of more granular approach to segmentation, dynamics and frequency of communications;
• Design and approval of the Campaign Management Regulation and Contact Policy.Key responsibilities:
• Planning the activities of the department
• Continuous assessment and mitigation of risks affecting the achievement of the set goals

Киев, Украина

• Key achievements:
• Development of communication channels with customers (launch and implementation of additional channels: Viber & e-mail)
• Optimization of methodology and processes for credit limits assignment, launch of dedicated campaignsKey responsibilities:
• Credit cards portfolio management
• Cross-sell process supervision (criteria, planning, cash-flow forecasting)
• CRM campaigns launch and execution supervision

Киев, Украина

Киев, Украина

• Key achievements:
• Initiation, launch and completion of project for cards delivery by courier service project (including negotiations and contract signing with partners)
• Revision of process of sale and distribution of cards and change management to ensure full compliance to Law of Ukraine "On Consumer Lending"Key responsibilities:
• Planning the activities of the department in accordance with the business plan and objectives set by the management. Assessment of risks affecting the achievement of the set goals
• Initiation, execution, control and analysis of ongoing CRM campaigns and marketing communications (x-sell, promo, up-sell, loyalty, info)
• Resource management within campaigns

Киев, Украина

• Key achievement:
• Implemented the Top-Up (increasing the credit load on a cash loan): development and approval of the project, preparation of the documentary base, calculation of the segment and offers. Test response - 45%, scaling.
• Planning the activities of the department in accordance with the business plan and objectives set by the management. Assessment of risks affecting the achievement of the set goals
• Analytical task setting and supervising
• Credit cards portfolio management
• Cross sell process supervising (criteria, planning, cash flow forecasting)

Киев, Украина

Киев, Украина

• Key achievements:
• Design and launch of credit cards engagement process (activation rate increased from 73 up to 86%)
• Launch of regular up-sell campaigns ( increase in good credits cards portfolio by 17%)
• Redesign of cross-sell processes (conversion ratio increase from 24 to 31%);Key responsibilities:
• Credit cards portfolio management
• Cross-sell process supervision (criteria, planning, cash-flow forecasting)

Киев, Украина

• Key achievements:
• Based on the behavioral model of clients, he conducted a CBA of card products, as a result of which the BIN products used were changed, which allowed the Bank to save more than UAH 600K / month.Key responsibilities:
• Initiation, execution, control and analysis of ongoing CRM campaigns and marketing communications (x-sell, promo, up-sell, loyalty, info);
• Resource management within campaigns;
• Supervision of the Call Center (preparation of plans, speech scripts, keeping IVR up to date, participation in operator training);
• Development of communication channels with clients and new entry points for cross-selling.

Киев, Украина

• Key achievements:
• Increase in sales of Call Center with the help of consolidation of communication processes in CRM: development and approval of a campaign plan, partner contract negotiations and signing management, design and.
• Launch of a new communication channel of ATM message to client
• Updating directories and increasing the quality of contact database by updating customer personal dataКлючевые обязанности:
• Development, implementation, control and analysis of CRM campaigns
• Resource management within campaigns

Кривой Рог, Днепропетровская Область, Украина

• Key achievements:
• Twice awarded the title of "Service Star".Key responsibilities:Acquisition of new Corporate & SME & Retail customers (for all bank products), sale of products and servicing customers.

Кривой Рог, Днепропетровская Область, Украина

• Key achievements:
• Issued more than 17 loans (auto, cash, cards) in the amount of UAH 0.5M (NPL - 0.0%) for the period of 6 monthsKey responsibilities:Attracting and consulting of SME & Retail customers (all bank products), issuing.

Кривой Рог, Днепропетровская Область, Украина

• Key achievements:
• Issued more than 350 loans (POS, cards) in the amount of UAH 1.2M (NPL - 4.1%) for the period of 2 years;
• Designed a new credit card repayment schedule calculator that was implemented for the entire Bank.Key responsibilities:Attracting and consulting clients (all bank products), issuing loans, control of payment discipline.