Alexander Vasilyev Email & Phone Number

Vancouver, Bc, Ca

Vancouver, Bc, Ca

Vancouver, British Columbia, Canada

Vancouver, British Columbia, Canada

Vancouver, British Columbia, Canada

Reimagining and evolving the Bananatag website with a concept of user-centred design.- Created and implemented a new user flow, new branding and new conversion points on the website including over 30 new pages. - Built a Figma library of wireframes and UI components.- Ensured the best SEO and data collection/analysis practices were in place. - Helped the team with the creation of UI and video assets.My Toolbox: - Figma for wireframes/mockup- Adobe Photoshop… Show more Reimagining and evolving the Bananatag website with a concept of user-centred design.- Created and implemented a new user flow, new branding and new conversion points on the website including over 30 new pages. - Built a Figma library of wireframes and UI components.- Ensured the best SEO and data collection/analysis practices were in place. - Helped the team with the creation of UI and video assets.My Toolbox: - Figma for wireframes/mockup- Adobe Photoshop, Illustrator for UI- Miro for brainstorming and research- WordPress, PHP, HTML, CSS, Sass, JS for development- Jira/Confluence/Asana for Agile and documentation Show less

Vancouver, Canada Area

Serving clients in Vancouver, BC and globally, creating unique user experiences that help companies achieve their most ambitious business goals.- Created websites from scratch with a custom design using HTML5, CSS3, Bootstrap 4, Vue.js, and WordPress for local clients in Vancouver. - Crafted visual assets for web and mobile apps such as logos, icons, illustration, photography, typography using Adobe/Affinity software. - Designed branding materials for print including brochures,… Show more Serving clients in Vancouver, BC and globally, creating unique user experiences that help companies achieve their most ambitious business goals.- Created websites from scratch with a custom design using HTML5, CSS3, Bootstrap 4, Vue.js, and WordPress for local clients in Vancouver. - Crafted visual assets for web and mobile apps such as logos, icons, illustration, photography, typography using Adobe/Affinity software. - Designed branding materials for print including brochures, flyers, posters. - Developed and integrated online services for payments, booking, email marketing using Mailchimp, Wave, Paypal, WordPress plugins.It's been my pleasure to have worked with companies such as:- Toonie Tours- The Tour Guide Academy- Marpole Oakridge Family Place- Kids in BurnabyMy Toolbox: - Affinity Photo/Designer/Publisher- Adobe Photoshop, Illustrator- Figma, Invision- Bootstrap, CSS/HTML, Vue.js, WordPress- Jira/Confluence/Trello Show less

- Researched the market of language learning, defined target audience, visualized user journeys and information architecture. - Created several websites and landing pages for the startup using jQuery, CSS3, HTML5. - Designed a set of branding and promotional materials using Adobe suite. - Executed promotion campaigns (Google Ads, Facebook) that led to company growth from zero to 200 students attending the school weekly.My Toolbox:- HTML5, CSS3, Bootstrap4, jQuery-… Show more - Researched the market of language learning, defined target audience, visualized user journeys and information architecture. - Created several websites and landing pages for the startup using jQuery, CSS3, HTML5. - Designed a set of branding and promotional materials using Adobe suite. - Executed promotion campaigns (Google Ads, Facebook) that led to company growth from zero to 200 students attending the school weekly.My Toolbox:- HTML5, CSS3, Bootstrap4, jQuery- CMS (Joomla)- Mailchimp- CRM (Insightly)- Adobe PS, AI Show less

Main Responsibilities:1. Product Management:- Defined business, product and marketing strategies for the Fujifilm brand in Russia.- Collaborated with HQ in Japan and other branches to strengthen brand position worldwide.2. PR and Advertising:- Arranged national advertising campaign for Fujifilm brand and products, including TV, print, web,outdoor.- Created and implemented PR and digital promotion strategies.3. Market Research:- Initiated and managed… Show more Main Responsibilities:1. Product Management:- Defined business, product and marketing strategies for the Fujifilm brand in Russia.- Collaborated with HQ in Japan and other branches to strengthen brand position worldwide.2. PR and Advertising:- Arranged national advertising campaign for Fujifilm brand and products, including TV, print, web,outdoor.- Created and implemented PR and digital promotion strategies.3. Market Research:- Initiated and managed national-wide market research to understand the opportunities and conditions of the digital camera market in Russia, including focus groups, phone interviews, hidden consumer, etc.;formulated a brand positioning strategy and brand development principles.- Maintained research to evaluate the efficiency of the advertising campaign.4. Other:- As a Head of the Marketing department wrote requirements and documentation to improve internalbusiness processes.- Initiated training programs for retail stores and distributors.Main Achievements:- Developed and implemented of First-tier brand marketing strategy.- Established initial structure of marketing division in the digital camera department with MarCom specialist,PR-specialist and Trade Marketing Specialist.- Introduced and launched Fujifilm digital camera brand in the Russian market.- Established initial distribution infrastructure (human resources, logistics) and communication with HQin Tokyo.- Increased brand market share from 1% (Nov ’09) to 15% (Sep ’11) (*GfK) Show less

Main Responsibilities:- Designed, developed, delivered, maintained a wide range of consumer products.- Managed price analysis and created price structure.- Consulted and managed the company's key customers in CIS countries.- Developed training program for sales.Main Achievements:- Developed a European stock for consumables and PC peripherals for CIS market.- Created and maintained training program for distributors’ sales staff.- Introduced new series of PC… Show more Main Responsibilities:- Designed, developed, delivered, maintained a wide range of consumer products.- Managed price analysis and created price structure.- Consulted and managed the company's key customers in CIS countries.- Developed training program for sales.Main Achievements:- Developed a European stock for consumables and PC peripherals for CIS market.- Created and maintained training program for distributors’ sales staff.- Introduced new series of PC accessories (ads in print media and Internet). Show less

User Experience

Activities and Societies: Emerging Patterns in Interface Design - Learn about emerging patterns that fulfill a range of user needs.

Web Page, Digital/Multimedia And Information Resources Design

Activities and Societies: Web Page UX Design Designing successful web pages based on content priority, visual design, and the right page.

Post Graduate Diploma With Honours, Web Design And Development

Bachelor'S Degree, Marketing/Marketing Management, General

Bachelor'S Degree, Public Relations, Advertising, And Applied Communication

User Experience

Generating Big Ideas with Design Thinking