Alexander Vertrees Email & Phone Number

Chicago, IL, US

Senior Brand Manager, Marketing - Heinz Ketchup

Chicago, Illinois, US

Associate Marketing Manager - Leinenkugel’sAssociate Marketing Manager – Coors Light, Global EquityAssociate Marketing Manager – Flavored Malt Beverage Portfolio (primarily Arnold Palmer Spiked)Communications & Commercial Execution- 2x Cannes Lion winner for Coors Light “Chillboards” campaign, which drove the highest increase in brand health metrics.

New York, NY, US

Tyson Foods | Aidells, Wright Brand Bacon, Raised & Rooted- Launched Raised & Rooted, Tyson’s first-ever alternative protein brand, leading a cross-functional agency team to develop product positioning, brief and execute $20M integrated go-to-market communications plan. Key launch tactics, including social media, digital and influencers, exceeded goals and.

Chicago, IL, US

Account Supervisor Cedar Fair Entertainment Company | $3.7B amusement park and entertainment company- Led integrated team of social strategists, digital buyers, UX and CRM experts to execute a highly-targeted digital advertising campaign, serving custom creative to consumer segments with in-market testing and optimization; the campaign increased.

Chicago, Illinois, US

Senior Account Executive – Purina Pro Plan | Purina’s specialty dog and cat food product line- Led campaign for first Purina Pro Plan TV spot in two years. Guided my client through production and managed internal team of 5+ creatives, strategists and producers to complete project on-time and under budget.- Managed strategic and creative development for new.

Chicago, Illinois, US

Account Executive – Fifth Third Bank | $20B regional US bank headquartered in Cincinnati - Directed the Business Bank line of business as well as integrated campaigns across other lines of business, including Retail and Private Bank-Led integrated campaign that resulted in growing small business checking accounts 10% YOY, the most successful campaign of.

Chicago, Illinois, US

Assistant Account Executive – WhiteWave Foods | Former CPG company acquired by Danone for $10B- Led International Delight and Silk channel campaigns; handled $100K+ budgets and managed client input and reviews.- Experience included project management and execution across multiple channels from brief development to campaign launch; account financial and.

St. Louis, MO, US

- Developed and executed communication campaigns for financial services, foodservice and public affairs clients.- Wrote press releases, pitched media and used multiple databases to perform media audits, monitor media, create editorial calendars and produce media lists in order to develop and implement communication strategy.- Conducted extensive research.

St. Louis, MO, US

- Analyzed social media performance and developed digital strategy for several clients, including Chevrolet and its fleet.- Wrote, edited and co-authored an agency case study/point of view analyzing Facebook reach and engagement.- Assembled and wrote for NOW Report, a weekly agency-wide report highlighting digital developments, trends and analysis..

- Assisted staff with press relations, media functions and constituent services- Tapped for my writing ability to draft constituent correspondence on a variety of issues.- Used multiple databases to organize documents and to assist with the coordination of Senator’s schedule.

Master Of Business Administration - Mba

B.A., History; German Language/Literature

Business

Study Abroad - Vienna, Austria

High School