Alexander Vertrees Email & Phone Number

Chicago, Il, Us

Senior Brand Manager, Marketing - Heinz Ketchup

Chicago, Illinois, Us

Associate Marketing Manager - Leinenkugel’sAssociate Marketing Manager – Coors Light, Global EquityAssociate Marketing Manager – Flavored Malt Beverage Portfolio (primarily Arnold Palmer Spiked)Communications & Commercial Execution- 2x Cannes Lion winner for Coors Light “Chillboards” campaign, which drove the highest increase in brand health metrics (Consideration & Purchase Intent) of any of the brand’s activations in H1 2022.- Build full-year marketing plans and manage inter-agency team to execute integrated campaigns from brief to launch. Led Arnold Palmer Spiked brand to exceed marketing and business goals that drove +10% year-over-year growth in both 2020 & 2021, the only alcohol brand in company outside of Hard Seltzers to do so.- Partner with Sales Operations to create sell stories, retail tools and distributor engagement. Crafted 2021 Arnold Palmer Spiked sales program that increased distribution and resulted in +10% sales lift.- Collaborate with Insights to analyze brand, creative and consumer performance. Led Coors Light brand health deep-dive that diagnosed key consumer consideration trends to build 2022 growth strategy.Business Strategy & Analytics- Created Coors Light 2022 multicultural growth strategy and set marketing goals for the brand.- Built Arnold Palmer Spiked 3-Year growth strategy and gained alignment from C-suite stakeholders.- Led monthly business performance reports in collaboration with finance and reported monthly to marketing leadership team.Partner Engagement- Highly unique to Arnold Palmer Spiked role, collaborated with senior leadership stakeholders in marketing, strategy and legal to build relationship and innovation opportunities with AriZona Beverages.- Responsible for presenting monthly performance updates to AriZona leadership, including CEO.

New York, Ny, Us

Tyson Foods | Aidells, Wright Brand Bacon, Raised & Rooted- Launched Raised & Rooted, Tyson’s first-ever alternative protein brand, leading a cross-functional agency team to develop product positioning, brief and execute $20M integrated go-to-market communications plan. Key launch tactics, including social media, digital and influencers, exceeded goals and delivered brand lift.- Led client, project and agency operations management for one quarter of agency’s Tyson portfolio. Managed integrated advertising campaigns with budgets of +$6M and responsible for two direct reports.

Chicago, Il, Us

Account Supervisor Cedar Fair Entertainment Company | $3.7B amusement park and entertainment company- Led integrated team of social strategists, digital buyers, UX and CRM experts to execute a highly-targeted digital advertising campaign, serving custom creative to consumer segments with in-market testing and optimization; the campaign increased conversions by 50%, drove a 109% increase in return on ad spend (ROAS) and earned a 2019 Effie Finalist in the Data-Driven category. - Directed half of total business, five amusement parks; interface with park marketing leadership on strategic planning, project management and campaign analytics.- Led four cross-park, integrated campaigns with production budgets totaling over $1MM; campaigns designed to increase park visits generated millions in revenue from ticket sales and increased season pass sales YOY, key financial wins for my client. - Managed a collaborative team of 15+ creatives, strategists, media planners and producers to bring to life strategic campaigns that drive Cedar Fair’s business; oversee the development junior associates.- Content experience includes: TV/video, radio, print, OOH, digital (OLA, rich media), social (paid and organic), native, website dev, SEM/SEOMeiomi Wines | $500MM ultra-premium wine brand under Constellation Brands- Led the daily management of the Meiomi Wines portfolio (Pinot Noir, Chardonnay, Rosé), the fastest-growing ultra-premium wine brand- Managed key stakeholders, including agency and client leads, in brand positioning project, facilitating consumer and business insights- Directed the development of integrated creative campaigns across traditional, digital and social platforms to build awareness and trial, leveraging a team of 10+ creatives, strategists and producers- Maintained client budgets (including production, projects, fees, retainer) and engage agency resources to service the client's brand

Chicago, Illinois, Us

Senior Account Executive – Purina Pro Plan | Purina’s specialty dog and cat food product line- Led campaign for first Purina Pro Plan TV spot in two years. Guided my client through production and managed internal team of 5+ creatives, strategists and producers to complete project on-time and under budget.- Managed strategic and creative development for new Purina Dog Chow campaign- Co-managed pro-bono strategic and creative development for The Art Institute of Chicago's flagship summer exhibition, “Gauguin: Artist as Alchemist.”

Chicago, Illinois, Us

Account Executive – Fifth Third Bank | $20B regional US bank headquartered in Cincinnati - Directed the Business Bank line of business as well as integrated campaigns across other lines of business, including Retail and Private Bank-Led integrated campaign that resulted in growing small business checking accounts 10% YOY, the most successful campaign of the year for the bank due to the financial results my team delivered.- Executed sponsorship campaign in partnership with Stand Up to Cancer and celebrity Jillian Michaels on Facebook Live that exceeded Fifth Third’s social media engagement goal and donated $500K+ to Stand Up to Cancer.- Selected for second year straight as one of five finalists in a Leo Burnett competition to represent the agency at the Cannes Account Executive Academy during the Cannes Lions Festival; as runner-up, sponsored by agency to attend AdWeek.

Chicago, Illinois, Us

Assistant Account Executive – WhiteWave Foods | Former CPG company acquired by Danone for $10B- Led International Delight and Silk channel campaigns; handled $100K+ budgets and managed client input and reviews.- Experience included project management and execution across multiple channels from brief development to campaign launch; account financial and budget maintenance; competitive tracking, analysis and reporting; new business development.

St. Louis, Mo, Us

- Developed and executed communication campaigns for financial services, foodservice and public affairs clients.- Wrote press releases, pitched media and used multiple databases to perform media audits, monitor media, create editorial calendars and produce media lists in order to develop and implement communication strategy.- Conducted extensive research for new business opportunities and the RPF process.- Experience with the following communications databases: Cision, Factiva, Lexis Nexis.

St. Louis, Mo, Us

- Analyzed social media performance and developed digital strategy for several clients, including Chevrolet and its fleet.- Wrote, edited and co-authored an agency case study/point of view analyzing Facebook reach and engagement.- Assembled and wrote for NOW Report, a weekly agency-wide report highlighting digital developments, trends and analysis.- Assisted staff with gathering data and metrics from multiple databases in order to analyze client media trends and inform channel reports.- Experience with following social media monitoring/analytics tools: Radian6, Sysomos, Sprinklr, Statigram, Facebook Insights, YouTube Analytics.

- Assisted staff with press relations, media functions and constituent services- Tapped for my writing ability to draft constituent correspondence on a variety of issues.- Used multiple databases to organize documents and to assist with the coordination of Senator’s schedule.

Master Of Business Administration - Mba

B.A., History; German Language/Literature

Business

Study Abroad - Vienna, Austria

High School