Global Content Manager
CurrentSupporting global and regional demand generation and the creation of pipeline through generating on-brand, high-quality content aligned to the customer journey. Executing global campaigns which include integrated marketing techniques: email, digital advertising, events, and social media.- Writing and project-managing the production of high-quality, informational content assets. - Ensuring that needs, deadlines, reviews, and launch dates are clearly communicated across marketing and beyond. - Collaborating with product, sales, etc. to produce assets including eBooks, blogs, ads, advertorials, and newsletters. - Leveraging GenAI to support the creation of content.- Creating and curating content that is compelling and features strong value-based messaging.- Identifying opportunities for repurposing, restructuring, or revising existing content.- Ensuring quality translation and localization of content from English to German (and German to English). - Reviewing marketing analytics to understand content performance against business objectives.