Led the execution of sales strategies for 7 wholesalers in the Northeast region.Developed market plans to drive support of Toppling Goliath objectives, tracked against goals to ensure targets were met.Achieved a 140% success rate in launching the Vermont market, exceeding initial rollout goals by 40% and establishing a strong foundation for ongoing growth.Conducted monthly and quarterly reviews against the Annual Business Plan, including distribution progress, sales volume, and competitive activity.Reversed declining sales trends at key wholesaler by fostering a strong personal relationships with influential stakeholders, then utilizing a shared budget to implement targeted pricing and promotional strategies resulting in a 15% increase in quarterly sales volume.Educated and managed distributor sales teams, ensuring alignment with company objectives and strategies.Responsible for ensuring execution of chain programming as well as distribution at retailer and wholesaler level.Identified and developed pricing programs for underperforming brands/packages.Executed pricing strategies by SKU to align shelf pricing with brand strategy and maximize company profit.

Managed regional business development and key account initiatives, defining and executing strategic account plans to meet revenue targets.Trained and mentored external partners and internal team members; providing knowledge resources and support.Created communication materials highlighting unique value propositions.Collaborated with cross-functional teams to deliver customer-centric solutions.Analyzed sales data to present actionable recommendations to stakeholders, driving strategic decision-making.Led a key wholesaler to achieve a top 5 growth ranking, achieving +9.5% increase in volume

Exceeded sales volume plans by increasing distribution, space, displays, and promotions in the Massachusetts market.Consistently exceeded annual performance targets by effectively engaging with business leaders and customers.Persuaded retail and wholesaler partners to align their efforts with key company objectives.Nationally recognized for outstanding performance and best practices.

Advised local retailers on domestic and imported craft beers.Developed and implemented successful promotional and pricing strategies, consistently increasing revenue and market volume growth.Built strong trust and credibility with customers, enabling the delivery of impactful value propositions