Alexander Yü 俞晨 Email & Phone Number

Atrium Ljungberg is one of Swedens largest listed property companies. The total letting area is around one million square metres, distributed among around fifty properties and valued at SEK 43 billion, the company have also around SEK 45 billion in new property development in our portfolio with city areas such as:Meat Packing District Stockholm (Slakthusområdet) SlussenHagastadenSickla KöpkvarterSöderhallarna (Medborgarplatsen)and many more...My role as Business Development Manager is to define and drive New Business Innovation, digital layers/ecosystem of solutions, world market analysis, customer behaviour, strategic development of customer behaviour and find new business solutions. How do we as a real estate company develope our future sub cities and meeting points. It also enables new breaking points in how we as a real estate company can benefit on new revenue streams. First hand to test as a small scale project to later accelerate and scale within the organisation if proven to be profitable or durable.

Sverige

Atrium Ljungberg is one of Swedens largest listed property companies. The total letting area is around one million square metres, distributed among around fifty properties and valued at SEK 43 billion.Business Innovation, innovation proceses, trend analysis, world market analysis, customer behaviour, long term vs short term leases, strategic development of retail and shopping behaviour. How do we as a real estate company develope our future sub cities and meeting points. To define, implement and develope: what the future trends and new revenue streams for the commercial real estate portfolio.These are some of the strategies and what my role will work with @Atrium Ljungberg.

Stockholm, Stockholms Län, Sverige

Business network of 300+ founded by me at the time I was in Unibail-Rodamco because it created a bridge from a missing link between departements, business lines and organisations.Members of the invite consists from commercial real estate such as trade, health care, hotel, shopping centers, office etc but also construction, housing, infrastructure, goverment, municipality and institutions. We do not select but only follows one rule; you have to work with real estate.

Stockholm, Stockholm County, Sweden

Stockholm County, Sweden

Samhällsbyggarna är en förening för dig som är engagerad i att utveckla, bygga och förvalta vårt framtida samhälle. Vi är en branschövergripande ideell nätverksorganisation med ca 5000 betalande medlemmar. Vad som gör Samhällsbyggarna unika är vår bredd eftersom som vi har spetskompetenser inom samhällsbyggnadsområdets alla delar. Vi bidrar med den senaste kunskapen som påverkar framtidens samhällsutveckling.Vår ambition är att vara ett rikstäckande nätverk med lokal förankring. Tack vare våra medlemmars engagemang i olika regioner har vi lokala mötesplatser runt om i hela Sverige från norr till söder. Vi driver bland annat frågor inom specifika ämnesområden inom samhällsbyggandet. Till vår hjälp har vi sektioner inom exempelvis fastighetsvärdering, digitalisering och infrastruktur som bidrar till att uppfylla vår målsättning om att verka för en hög kompetensgrad inom samhällsbyggandets olika områden.

Stockholm, Sverige

Portally är ett digitalt ekosystem utvecklat i samarbete med fastighetsbranschens aktörer för att möta marknadens nya behov där alla parter har möjlighet att skapa och utveckla affärsmöjligheter mellan varandra.Portally samlar alla typer av lokaler, lokalsökande företag, fastighetsägare samt marknadens aktörer och matchar utbud och efterfrågan på lokaler, vakanta och uthyrda - alla behov samlade på ett ställe.Visionen med Portally är att göra lokalmarknaden mer transparent och tillgänglig för att minska avstånden mellan marknadens aktörer och skapa en mer långsiktigt hållbar och lönsam fastighetsmarknad för alla.

Stockholms Län, Sverige

Skanska is one of the world's leading project development and construction groups, concentrated on selected home markets in the Nordic countries, UK, other European countries and in North America. With a focus on green construction, ethics, occupational health and safety, Skanska offers competitive solutions – not least for the most complex assignments. The company was founded in 1887 in Sweden with over 58 000 employees (2014) and a revenue of 144 Billion SEK (2014).I work in commercial real estate and project development unit for Stockholm greater area. My work includes the whole chain of command for commercial real estate projects.¤ Starting and initiate of projects¤ Concept and Business Development¤ Leasing¤ TransactionWe work with all commercial real estate projects however with main areas such as office, healthcare, hotels and schools.

Stockholms Län, Sverige

Skanska is one of the world's leading project development and construction groups, concentrated on selected home markets in the Nordic countries, other European countries and in North America. With a focus on green construction, ethics, occupational health and safety, Skanska offers competitive solutions – not least for the most complex assignments. The company was founded in 1887 in Sweden with over 58 000 employees (2014) and a revenue of 144 Billion SEK (2014).I work in commercial real estate and project development unit for Stockholm greater area. My work includes the whole commercial real estate project with 4 stages.¤ Starting and initiate of projects¤ Concept and Business Development¤ Leasing¤ TransactionWe work with all commercial real estates however with main areas such as office, healthcare, hotels and schools.Exempels of Skanska Commercial Developments are:Juvelen (office), UppsalaFlemingsbergsdalen (urban city project), StockholmMalmö Live (Clarion hotel, office and congresshall), MalmöElite Hotel Hagaplan (hotel), Stockholm

Stockholm, Sweden

Member of the Stockholm board for the gastronomic Order of Chaîne des Rôtisseurs.With over 25,000 members, the Chaîne des Rôtisseurs is an International Association of Gastronomy now established in over 70 countries bringing together enthusiasts who share the same values of quality, fine dining, the encouragement of the culinary arts and the pleasures of the table.

Unibail-Rodamco is Europe’s largest listed commercial property company and the third largest in the world. With a portfolio of assets valued at €30,5 billion on June 30, 2013.My position as Leasing Manager Nordic - Mall of Scandinavia is to activate and lease the largest developing commercial real estate in Europe and the largest property concept under Unibail-Rodamco organisation. Mall of Scandinavia offers a concepts with over 250 retail spaces on more than 300,000 sqm (101,000 sqm GLA) and the largest dining concept in Sweden (10,000 sqm).My main area of development in Mall of Scandinavia was DEX (Dining Experience), the largest and most qualitative restaurant project in the Nordics with over 12 000 sqm food and beverage.

Stockholm, Sweden

Unibail-Rodamco is Europe’s largest listed commercial property company and the third largest in the world. With a portfolio of assets valued at €30,5 billion on June 30, 2013.My position as responsible for Commercial Partnership for the Nordic is to develop this business unit and uplift its potential to the fullest, it also includes increase footfall, customer value, develop new business opportunities and create strategic partnerships to strengthen brand awareness and brand promotions in all open spaces (specialty leasing) in Unibail Rodamco's properties, such as:Mall of Scandinavia (opening 2015)Täby CentrumSolna CentrumNacka ForumArninge CentrumEurostop ÖrebroEurostop Arlanda StadNova LundFisketorvet (Copenhagen, Denmark)Jumbo (Helsinki, Finland)

My role is a function between sales, marketing and product management were the end consumer is my main objective to reach in the most efficient aspect. Tele2 uses three ways of sales and it is through retail partners (like Elgiganten, Siba, Expert etc), online purchase and Tele2 stores. My role belongs to the Marketing Communications department and to work with over 500 retailers and 30 Tele2 stores with trade marketing materials and marketing strategic activities.

The company is one of Europes largest marketplaces for sustainable and environmental innovations and is a link between innovators and the market.Sales concerning partnership in Sweden and other nations were Globe Forum is active (Ireland, Poland, China etc). My work includes sales and negotiations to company boards and planning of large conferences that Globe Forum is working with. Within the service it includes also responsibility of making large events in corporation with national cities and municipalities from different parts of Sweden. In this it includes responsibility to arrange marketing and communication strategies throughout the partnership and cooperation.

Beijing, China

The company is a French/Chinese corporation that imports wine and alcohol from different parts of the world and sales to hotels, restaurants, retail markets i.e. supermarkets and private collectors in China. The company have offices in Shanghai, Beijing and Shenzhen and have 80 employees where 20 are located in Beijing.The overall responsibility was to maintain the Beijing office and its sales revenue, marketing strategy, human resource’s issues, budget and events.

Beijing, China

CCTV (CNTV) is one of the worlds largest Television channels with over 400 million viewers. They act as the Swedish Television (SVT) and is Chinas national television group. In total CCTV have 19 channels, anything from a pure sports channel to news channel to a full English channel.As responsible for PR and external communication towards the international audience the service included marketing related objectives towards social media and marketing activities for CCTV Documentary Centre during the Olympic Games 2008 in Beijing. The work included me being Assistant PR Director for “The Everlasting Flame: the Beijing 2008 Olympic Official Film” that was launched in China. The tasks where marketing through events and PR activities before the release towards the public. The work included contacts with international sport organisations, International Olympic Committees, companies and the public sector all over the world to visualize the work at the marketing department.

Master Of Business Administration, International Business Administration (Internationell Ekonomi)

Activities and Societies: Preseident of Marketing and Media Student Union of EHVS Växjö UniversityBachelor Degree: International Business.

International Exchange Program, Business Administration & Chinese Language

Pbl Certificate

Executive Training, Leasing Strategies

Executive Training, 4 Star Shopping Center Quality And Management

Executive Training, Presentation And Speech Training

Executive Training, Leasing Tools

Executive Training - Commercial Real Estate Legal Training 1

Executive Training - Commercial Real Estate Legal Training 2

Wine & Spirit Knowledge, Gastronomy

Training and education in wine and spirit from EMW-Fine Wines during my working period. Mentor and teacher were 2 Main Partners.