fintech, monetization, add network, product development
Fintech Project
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CeoFintech Project Dec 2023 - Present
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Head Of Monetization (Superapp)Vk Apr 2022 - Apr 2023Worked on increasing income in all areas, creating a roadmap for several years ahead, monitoring and planning income, finding and eliminating problems related to monetization.Starting from data research to release and support.Worked closely with the advertising platform myTarget, financial departments, related business units and a friendly social network.Led such monetization areas as: advertising in applications/games, in-app purchases, purchases by VK votes and advertising in the feed on all platforms.Through the data, I identified many new points of income generation, as well as points of loss of income. Identified and corrected a large number of algorithms.In various areas, it was possible to increase profit by 50-70%, and somewhere up to 200-300%.Built a system for automatic data reconciliation and eliminated problems related to data consistency between the advertising network, internal database, reporting and other internal systems.Globally improved the statistics and reporting system. Created an income modeling system. -
Senior Product ManagerYandex Jan 2021 - Apr 2022Moscow, Moscow City, RussiaWorked in fintech at Yandex.Market.Worked on projects: lending to buyers on all platforms, Yandex.Pay, lending to sellers, factoring debt to sellers, instant payouts, purchasing from legal entities, credit broker, reorganization of billing processes.Developed from scratch and launched into production projects such as lending and factoring for sellers. Projects involve development of many common Yandex components.The implemented projects gave a significant increase in market income and increased investment interest. -
Lead Product ManagerItbtc May 2019 - Jan 2021Saint Petersburg, Russian Federation• Recruit, coordinate and develop product managers and teams.• Create roadmaps for product development and optimize work processes.• Improved the state of the product by conducting market research and competitive analysis.• Successfully oversee global tasks and carried out quality control of the completed tasks.• Professionally conduct an audit of the current state of the product and validate product requirements.
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Chief Executive OfficerOnline Currency Exchange Oct 2017 - Sep 2018Cyprus• Audited and restructured trading procedures to improve efficiency.• Created the product concepts, maintained product development, and resolved all backlogs.• Recruited specialists who handled the product marketing, design, and software development.• Created Online Currency Exchange that allows users to exchange cryptocurrency for fiat money in both directions at a competitive rate.• Professionally programmed the risk management algorithms, buying and selling currency mechanics and other sophisticated operations.
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Senior Poduct ManagerEmbria Jun 2016 - Jan 2018• Compiled conversion funnel, CJM, a matrix of influence points.• Led the eCRM team and gained recognition for increasing the user's lifetime, ARPPU and profit.• Conducted research on competitive products and market trends, examined product statistics and tested hypotheses.• Generated hypotheses, planned the AB-tests, conducted research, analyzed data and improved the system functionality.• Led cross-functional team, planned product development processes, developed roadmaps and oversaw their implementation leveraging on agile, scrum / kanban methodologies. -
Stream Lead / Product ManagerIq Option Europe Ltd Aug 2015 - Jun 2016Санкт-Петербург, Санкт-Петербург, Россия• Improved the company's performance by creating a department that monitors the company payment system.• Created, developed and maintained an internal billing subsystem that eases the buying and selling of different types of assets.• Developed billing analytics system, online payment activity monitoring system algorithms and processed financial flows.• Collaborated with the representatives of the Payment Service Provider in solving problems associated with the integration solution in emergency situations, optimizing the integration solution and implementing new payment algorithms.• Developed an anti-fraud system (UI, algorithms), identified fraud-patterns and established the processes of working with tickets in the field of billing operations and processing chargeback-lists. -
Product Owner / Business AnalystNipk "Electron" Oct 2013 - Aug 2015Санкт-Петербург, Россия• Developed business requirements, system requirements and UI specifications.• Created a product from start to finish and developed all the project documentation.• Conducted product competitive research and suggested new product development ideas.• Developed product vision, planned the stages of implementation and agreed on business goals with the marketing service and project office.• Professionally developed healthcare information system and radiological information system (RIS) which automated all business processes of medical organizations. -
Product Owner / SeoOwn Projects May 2013 - Aug 2015Санкт-Петербург, Россия• Developed a system for selling advertising in the form of photos and video content.• Developed the concept of the system, product vision and formed the upper-level requirements.• Developed accounting system, business logic, user stories and prototypes UI.• Worked closely with the development team and used scrum/agile.• Interviewed customers, identify, elaborate and coordinate requirements.• Interacted with the customers, created a backlog and worked with user stories.• Described the system models using UML diagrams and prepared technical specifications.• Designed integration solutions, supervised the activities of the development team and tested the release versions.
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Product Owner / Bussines AnalystDelovye Linii Jun 2012 - Jun 2013Санкт-Петербург, Россия• Developed new and modernize existing corporate information systems (ERP , CRM and others) for the largest transport company (Delovye Linii) in Russia.• Described and modeled a large number of business processes and conceptual schemes.• Identified weaknesses and overlapping functions in existing business processes.• Introduced the same number of changes in business processes and project documentation.• Accompanied projects from initiation to customer support and designed the UI in projects when necessary. -
Project Manger (Automation Department)Heating Networks Jun 2011 - Jun 2012Санкт-Петербург, Россия• Supervised different projects and managed risks in a professional manner.• Reorganized business processes and developed regulations for working with systems.• Drafted technical specifications for the development and revision of 7 information systems.• Developed a deep understanding of the business objectives, evangelized the product vision and built trust by maintaining an accurate and achievable roadmap.
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Software Engineer, Team LeaderBercut Oct 2008 - Jun 2011Санкт-Петербург, Россия• Improved the company's products, installed and configured software packages (Bercut software) and eliminated errors in work and maintenance.• Developed and implemented a system of motivation and adaptation and improved customer service business processes.• Managed and planned personnel resources, trained employees and oversaw the group's projects.• Conducted technical audits at the customer's companies and drafted the instruction materials.
Alexander Z. Education Details
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Mechatronics, Robotics, And Automation Engineering -
Mechatronics, Robotics, And Automation Engineering -
Kaplan Impire State Ny Language SchoolB2/C1 -
Oxford International London Language SchoolC1/B2
Frequently Asked Questions about Alexander Z.
What company does Alexander Z. work for?
Alexander Z. works for Fintech Project
What is Alexander Z.'s role at the current company?
Alexander Z.'s current role is Head of Monetization VK superapp.
What schools did Alexander Z. attend?
Alexander Z. attended Peter The Great St.petersburg Polytechnic University, Peter The Great St.petersburg Polytechnic University, Kaplan Impire State Ny Language School, English Language Institute, San Francisco, Oxford International London Language School.
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