Alexander Alfredsson Email & Phone Number

Stockholm, Stockholm County, Sweden

• Strategically own and manage web, social media, advertising, and marketing automation platforms.
• Lead on digital marketing analytics, facilitating data-driven decision-making and understanding customer behavior.
• Drive continuous development of the tech stack and in-house production capabilities, including the successful implementation of a professional broadcasting studio.
• Direct and mentor a team of digital specialists, nurturing their growth and ensuring efficient campaign execution.
• Identify and spearhead projects aimed at improving digital marketing capabilities, as exemplified by the creation of a lead-to-order framework.
• Provide expert consultation to support functions and 40+ offices globally in digital marketing, online events, and web development.

Stockholm, Sverige

• Defined and executed multi-channel marketing campaigns.
• Developed in-house online advertising and SEM capabilities.
• Successfully implemented automated nurturing flows, improving lead engagement and conversion rates.
• Served as an operational and tactical resource in projects central to Business Sweden's digitalization program.

• Maintained and developed CRM.
• Responsible for conducting global sales analysis to the management team.
• Defined and executed email marketing campaigns, published web content and conducted performance analysis.
• Enhanced tracking capabilities in digital channels (GA, GTM, behavioral scoring).

Stockholm, Sverige

Digital Signage

Zhuhai City, China

Kandidatexamen, Ekonomi

Education record

Business Management - Marketing - Economics Project Management - Performance Management - Supply Chain Management - Leadership

Graduation