Alexander Arbouw Email & Phone Number

Breda Area, Netherlands

Creating insights on big data. Hands-on expert in Shopper Marketing and Category Management. Extensive European retail knowledge. Vast experience in Fast Moving Consumer Products. Huge experience in both qualitative and quantitative research (IRI and GfK). Huge experience in on-line and in-store shopper research. Highly analytical and action driven. Work on tactical and strategic assignments. Team player with experience in Matrix organizations.Integrating BI tools in the organisation for Promotion Effectiveness and Geo Data Analyses. The Geo Data analyses are based on store level data from Albert Heijn (SIS) and Jumbo (7even) enriched with the socio demographic data from Whooz in order to find the right assortment for every store.For Promotion Effectiveness internal and external data are brought together to calculate ROI and uplifts of each promotion per product group.

Rotterdam / Dongen

Europanel measures consumer behaviour to understand market movements and their implications. Working together with Kantar Worldpanel and GfK countries to develop and deliver targeted and "best in class" consumer knowledge, its objective is to deliver actionable and creative insights to enable the client to make better business decisions internationally and locally.

Harderwijk / Amsterdam

Trade Marketing-, Category Management- en Salesadvisering Project- en Interimmanagement, FMCG Training. Marketing Intelligence

Iri Nederland Now Is Called Symphony Iri Group.

Responsible for a third of the client portfolio of SIG: maintaining client relationships and NPD.Member of MT. People manager. Consultative selling.Expert in solving Marketing & Sales issues at both retailers and manufacturers by integrating the SIG quantitative and qualitative research results. Calculating the ROI of media and promotional investments.Expert in Promotions. Expert in Pricing. Expert in Shopper & Consumer Marketing.Supporting clients in multi channel approach.

Zaltbommel

Alexander Arbouw was responsible for sales and support on Shopper- and Modelling studies for Marketing- & Sales issues. Alexander used his Consultative selling skills to beat all targets every year. Worked with Coca Cola on ECR project with several retailers for better shelfing of the softdrinks section.Alexander has developed diverse analytical models to answer clients issues based on the store level datasets that were available.

Zaltbommel

Analytical and Shopper Solutions for Marketing and Sales issues based on both the InfoScan retail panel and Shopper panels. For this type of studies IRi works on store level data, so the data sets are big.

Zaltbommel

Responsible for Marketing of IRI in the Netherlands. Part of the European Marketing Team. Responsible for Analytics/Modelling.

Dongen

Responsible for both instruments of GfK Household Panel and IRI InfoScan retail panel. Responsible for Marketing of the IRI InfoScan Panel in the Netherlands.Global account manager for Henkel on both Europanel and IRI panels.

Amersfoort

Pioneers in scanning data on the Dutch FMCG market.

Dordrecht

Alexander Arbouw was responsible for the management of the Wholesale operation for the region 'Isles of Dordt and IJsselmonde. He led internal and external sales teams, finance, and logistics of the Heineken owned drinks wholesaler. Primary clients were Hotels, Restaurants, Café's and Sport clubs.

Organise info streams for Corporate from 3 to 1 department

Master'S Degree In Business Economics, Marketing, Quantitative Economics, Met Genoegen

Activities and Societies: Post master on Marketing Research (by Van der Zwan and Verhulp) Society: RSC, the Raven • Bedrijfshuishoudkunde.

Summer Courses Inmba Program On Marketing Management, Marketing/Marketing Management, General, Advertising

Activities and Societies: Co-founder of the Dutch Michigan State Alumni Association in August 1984. As part of the curriculum.