Chipidee Cookies is a home-based cookie delivery startup servicing the San Francisco Bay Area. This micro-entrepreneurial venture explores the evolution of the humble cookie with an emphasis on creating a culturally diversified repertoire of flavors, delivered in an oven-to-doorstep fashion, ready to eat and share at one's leisure.

Legacy Republic breathed new life into old memories from the 500M+ pre-digital photo albums across 40M U.S. households through nostalgia-driven experiences for friends and families. Led the creative redesign in copy and photography, owning social media and the publication of the product catalog. Managed email marketing campaigns and data to drive highly targeted digital campaigns. Assisted in public relations initiatives for TV segments and national publications. Owned all executive level VIP accounts and communications.

Coordinated all branding initiatives for tradeshows, conferences, and company tours to establish presence and awareness. Led product photography curating a digital library of photos, infographics, and videos for YouTube, Instagram, Facebook, and Vimeo. Developed internal training programs and manuals for software and campaign releases for internal and external audiences.*Dual role as Marketing Coordinator for YesVideo, the parent company of Legacy Republic

Contributed to all retail driven campaigns owning the set-up and scheduling of coupons, and assembly of media demo kits among the big box partners. Led redesign on ordering forms and training manuals for a more efficient customer/employee experience. Created original content and product photos for company blog.*Dual role as Marketing Coordinator for Legacy Republic, the D2C division of YesVideo

Contributed to rebranding efforts editing copy across web, brochures, manuals, packaging, and marketing materials for consistent messaging and up to date terminology.

Penned three articles covering photojournalism, automotive history, and travel events in San Diego & Mexico for the publications quarterly and annual releases. Worked directly with the editor gaining hands on experience on lifestyle journalism, copywriting, fact checking, and meeting a deadline.