Alex Ballingall Email & Phone Number

Vancouver, Bc, Ca

Select Features: Vogue Magazine, Snow Peak Japan, Elle Decor, Nuvo Magazine, The Huffington Post, Steidl Publishing, Leena Similu, R+D Labs, Tight ClubPortfolio: www.alex-ballingall.com

The Obakki Foundation is a non-profit foundation and purpose-led brand working on the important protection and preservation of global indigenous craft cultures. By identifying gaps and strategically investing in sustainable solutions, the foundation is able to facilitate real change in the areas of global craft preservation, clean water provision, agricultural & food security and education. - Lead the visual direction and creation of campaign assets to showcase products and artisans across all brand channels- Produce all in-house photography and videography for application across digital channels (web, social, editorial, paid)- Work in unison with the Creative Director to define and manage the digital brand identity, in order to maintain a central and consistent visual narrative across all brand channels- Define creative and visual standards to align the creative team and external contractors in order to maintain the highest possible standard- Oversee the monthly planning and visual identity of the social calendar to ensure a campaign-centric approach and consistency across all channels- Work cross-functionally to support the visual direction for key marketing initiatives (events, pop-ups, trade shows)

- Lead the development, and execution of Content & Communications strategies to help shape and define Valens portfolio of brands in the emerging Canadian cannabis industry.- Work with senior designers and agency partners to conceptualize content/campaign strategy, art direction, brand identity, persona development, competitive analysis, and performance metrics for brand & product launches.- Produce engaging in-house digital creative (photo, video, graphic, copy) and re-interpret existing creative for optimization across multiple mediums- Utilize industry/product data to identify trends, patterns, and new areas of opportunity to provide key insights in weekly performance reports to external clients and internal leadership teams- Engage and monitor online communities to amplify brand awareness, increase engagement, and penetrate new growth international markets- Daily monitoring of campaign pacing and performance, proactively identifying problem areas that might require a campaign revision.

Vancouver, Canada Area

- Manage an innovation advising senior executive leadership teams on emerging technologies, trends and innovation opportunities impacting customer experience across digital and offline channels to drive continuous improvement within our national marketing programs. - Collaborate on trend forecasting, predictive modelling and market segmentation research, informing the progression of retail marketing programs with a focus on instilling customer loyalty and increasing lifetime value across high-growth markets. - Manage collaborative projects with Meta, Google, Microsoft, Magic Leap, Tesla, MIT Media Labs and more in emerging spaces such as Extended Realities (VR, MR & AR) IoT, E-Sports and Web3. - Accountable to set and drive each project’s scope, budget, timeline and deliverables while monitoring the performance and health of programs and advising senior leadership teams on areas for improvement.

- Responsible for the delivery of all brand creative, leading the art direction and production of all campaign assets from ideation to execution.- Collaborate with senior leaders and agency partners to advise on brand positioning, identity, art direction and campaign strategy for all product and brand launches under Valens portfolio.- Manage a creative team supporting the development and execution of integrated digital and offline marketing strategies to support customer acquisition, engagement, retention and loyalty throughout the North-American market.- Lead the refinement of brand and product messaging, ensuring the customer experience is consistent across all touchpoints.- Analyze sales data, customer journeys, industry trends, and competitive research to identify and report on actionable insights to senior leadership teams.- Daily monitoring of online communities, campaign pacing and channel performance, proactively identifying growth areas that might require campaign revision.

Festfeed is the re-invention of the event space, combining social networking, event management and audience engagement into one platform. - Managing Festfeed's social channels to increase engagement with our community through content creation, curation and strategy development- Build & develop community growth strategies for Festfeed brand channels across all social platforms

-- The Management Student Association (MSA) at UBC Okanagan represents 800+ students by creating experiences that inspire.-In charge of strategically advancing the MSA’s on campus brand in order to engage 800+ students.-Develop creative campaigns through digital/non digital platforms-Managing various Visual Strategists to create successful strategies for promoting all academic initiatives on the University of British Columbia Okanagan Campus.

- The Management Student Association (MSA) at UBC Okanagan represents 800+ students by creating experiences that inspire.-Responsible for the formation and development of the Director of Public Affairs role.-Developed the first ever MSA KPI and performance metric system used to influence and analyze strategic decisions made by the executive team.-Worked in unison with the Executive team to monitor and develop operational efficiencies with the processes involved with the MSA while also assisting with all public and media relations.

- As an ambassador for the MSA I provided a point of contact for the 800+ Management Students for any inquiries they may have regarding the Management Student Association.- Assisted the MSA executives with content creation, guerilla marketing tactics and social media exposure

-The Hotel Eldorado has been part of BC's destination hotel resort experience since 1926, becoming a Kelowna landmark situated on the shores of Lake Okanagan. -Responsible for the leadership of 8+ employees working towards maintaining a high level of professionalism while ensuring every guests expectations are exceeded. -As a member of the valet and concierge service I am responsible for creating a professional first and last impression of the Hotel Eldorado as well as providing engaging, sincere and personalized services to turn our guests moments into memories.

- Build strategic marketing plans to deploy initiatives targetting the North-American student market- Progressing Big Whites on-campus brand through Social, Event & Experiential Marketing strategies to influence sales in the student market- Assist in the cleaning, analysis and visualization of customer data while reporting on learnings to senior leadership team

-Responsible for managing consumer relationships to influence ticket sales throughout the Interior region of the Okanagan.

- Responsible for the research, recognition and reporting of current consumer insights and trends in men’s fashion to influence customers.- Inspired credible outfits for the action consumer.

The Hotel Eldorado has been part of BC's destination hotel resort experience since 1926, becoming a Kelowna landmark situated on the shores of Lake Okanagan. - As a member of the valet and concierge service I was responsible for creating a professional first and last impression of the Hotel Eldorado as well as providing engaging, sincere, personalized service to turn our guests moments into memories.

- Member of the University of British Columbia Okanagans Heat Mens Varsity Rugby Team

Bachelor Of Business Management, Marketing

Activities and Societies: Management Students Association, Marketing Club, Entrepreneurship Club, Heat Athletics

Education record

Activities and Societies: Grad Council- Recipient of Provincial Excellence Scholarship - Principals List Honors from 2008-2012